Are you seeking to develop your presence on LinkedIn?
The platform’s seeing “file excessive” ranges of engagement, and with 1.2 billion members (and an estimated 480 million lively customers), it may very well be price exploring your alternatives on how one can attain this skilled viewers, and construct your model popularity to facilitate potential connections and offers.
And in case you are seeking to construct your LinkedIn presence, then this new information from Buffer will assist. Based mostly on evaluation of greater than 2 million LinkedIn posts, from greater than 94,000+ LinkedIn accounts, Buffer’s staff has decided that there’s a easy secret to maximizing your LinkedIn attain: Posting frequency.
Yep, that’s it. Publish extra usually on LinkedIn and also you’re going to get extra attain.
After all, there’s extra to it than that, as you’ll be able to’t simply submit random stuff, and ideally your whole updates and engagements within the app are significant and add to your skilled popularity.
However in pure information phrases, extra posts = extra alternatives, based mostly on algorithmic amplification.
In response to Buffer’s information:
- Posting 2 to five instances per week within the app will improve your submit impressions by round 1k per replace
- Posting 6 to 10 per week on LinkedIn will increase your submit impressions 5k per replace
- Posting greater than 11 instances per week gives you greater than 16k further impressions per submit
All of those will increase additionally noticed relative boosts in per-post engagement, which might be largely linked to the extra publicity, whereas Buffer additionally notes that LinkedIn has no particular cap on attain based mostly on posting frequency.
“Every further step up in cadence results in stronger per-post efficiency.”
Buffer’s idea on that is that LinkedIn’s algorithm rewards exercise, so the extra usually that you simply submit, the extra the system then seeks to encourage extra exercise.
So the extra you submit, the extra attain you get, and the extra alternatives to attach with professionals within the app.
And once more, with so many conversations now shifting to LinkedIn (a lot of which was once on Twitter), there’s extra alternative there than ever, which might make this an especially useful information be aware.
It’s fairly simple, and once more, you do need to strategize a little bit extra than simply posting based mostly on quantity alone. However the numbers present that posting exercise issues lots to LinkedIn’s content-hungry algorithm.
You’ll be able to learn Buffer’s full LinkedIn research right here.
