New Zealand’s creator group could also be small, however its impression is mighty. Connecting with the best creators gives your influencer advertising and marketing campaigns with a significant increase. However discovering, vetting and collaborating with New Zealand influencers is commonly difficult, particularly since generic influencer lists hardly ever provide a strategic method.
Understanding the native panorama and studying how one can work with creators successfully will open worthwhile doorways. The appropriate technique means that you can associate with influencers who authentically resonate together with your viewers and ship measurable outcomes.
A snapshot of the market: How New Zealand influencers land for locals
Earlier than you begin looking for New Zealand influencers to assist your model and objectives, it’s value inspecting the nation’s influencer advertising and marketing panorama to know its nuances.
New Zealanders’ influencer advertising and marketing preferences
As extra folks spend time on social media, influencer advertising and marketing and advert spend in New Zealand are steadily rising. Whereas the pool of Kiwi influencers is increasing, not all will join together with your target market.
Listed here are a number of key particulars you must learn about New Zealanders and their social media behaviors:
Choice for micro-influencers
Kiwi shoppers respect authenticity, which means micro-influencers typically resonate extra as a result of they provide a connection that feels genuinely private. Locals comply with creators they will relate to and whose content material feels related, reliable and sincere.
Range and inclusion at coronary heart
Influencers in New Zealand are anticipated to replicate the nation’s sturdy give attention to range and inclusivity. Kiwis are a whānau-first tradition, which implies they deeply worth whānau (household), equality and illustration. Inclusive storytelling is a should, however watch out for tokenism, as a lot of the native viewers will see proper by means of it.
Sustainability and ethics on the core
Alongside range and inclusivity, New Zealanders prioritise sustainability and moral practices. They’re passionate concerning the setting and their communities and anticipate the identical from the manufacturers and influencers.
In truth, New Zealand’s Sustainable Enterprise Community discovered that 49% of Kiwis stopped shopping for a product due to its adverse environmental or social impression, and a majority (89%) imagine companies have to take accountability for his or her environmental and social impression.
Selecting creators who replicate these values ensures your content material lands with Kiwis.
What makes New Zealand influencers distinctive
Authenticity, range and sustainability outline the New Zealand panorama, shaping audiences and influencers in distinctive methods.
Listed here are a number of methods Kiwi creators are actually particular:
Tight-knit, engaged communities
In a small nation like New Zealand, followers typically really feel a part of a creator’s journey, somewhat than simply spectators. Social media influencers foster shut connections with their audiences, producing extremely genuine engagement that aligns with Kiwis’ desire for relatable voices.
Rising Māori and Pasifika voices
Tradition and belonging matter to New Zealanders, and the rising presence of Māori and Pasifika creators displays this. By incorporating wealthy cultural views and storytelling into their content material, these creators assist manufacturers have interaction numerous audiences respectfully and meaningfully.
In tune with native tradition and lifestyle
New Zealand influencers are in tune with native slang, humour, life-style and inside jokes. This familiarity permits them to narrate to audiences in methods which can be troublesome to duplicate in bigger nations or with an outsider perspective.
Social platforms the place New Zealand influencers are most energetic
In accordance with DataReportal’s 2025 digital report, New Zealand has about 4.1 million social media customers. With a inhabitants of simply 5.3 million, this implies nearly all of Kiwis are on-line.
DataReportal additionally famous that Fb has the most important variety of customers, at 3.4 million. However networks like Instagram, TikTok and YouTube are driving influencer impression because of fast-scrolling reels and video content material.
Right here’s what DataReportal reveals concerning the social networks Kiwis use most:
Instagram reaches 2.5 million New Zealanders and is especially common amongst feminine customers, who make up 55.2% of the nation’s Instagram viewers. Between Reels, Tales and purchasing instruments, creators can transfer audiences seamlessly from inspiration to motion. For manufacturers, that is the place aspirational content material converts curiosity into consideration.
TikTok
TikTok’s affect in New Zealand is plain—and nonetheless rising. With 1.89 million native customers and a barely increased male viewers (55.4%), the platform presents glorious alternatives for manufacturers that may grasp its fast-paced, culturally tuned fashion.
YouTube
Lengthy-form storytelling lets creators unpack product experiences and share critiques that construct belief—whereas Shorts preserve them a part of real-time conversations. For entrepreneurs, it’s the channel to deepen model credibility and nurture loyal audiences past the scroll.
New Zealand trend influencers and life-style content material creators
New Zealand’s trend and wonder creators are redefining on a regular basis fashion, turning native traits into world inspiration. These influencers don’t simply showcase outfits, they form conversions about identification, sustainability and creativity. Listed here are a number of main and rising voices within the house:
1. Simone Anderson (@simone_anderson)
- Instagram: 430k followers
- TikTok: 57.1k followers
- Fb: 9.8k followers
Simone Anderson is one in all New Zealand’s most recognisable life-style creators, celebrated for genuine, family-focused content material. From on a regular basis moments to trend, magnificence and journey, she shares snippets of life that really feel each relatable and aspirational.
As one of many high New Zealand Instagram influencers, Simone has constructed a loyal following and has a confirmed file of brand name collaborations. Her content material drives connection and engagement, making her a powerful associate for campaigns that worth authenticity and affect.
Right here’s a latest Instagram publish the place Simone promotes the Cordis lodge in Auckland:
(Supply: Instagram)
2. Natua (@na_teatua)
- Instagram: 23.5k followers
- TikTok: 3.6k followers
Natua is making her mark on Aotearoa’s trend scene as a rising micro-influencer. Proudly showcasing her Māori heritage by means of private styling, she blends cultural trend with distinctive style.
With a powerful following on Instagram and a rising presence on TikTok, Natua connects along with her viewers by means of authenticity and creativity. She’s a great associate for trend manufacturers in search of significant engagement with native New Zealanders in Christchurch, Wellington, Queenstown and past.
On this latest Instagram publish, Natua kinds a necklace from Zoe and Morgan jewelry:
(Supply: Instagram)
3. Romika (@glamwithromika)
Romika is a Kiwi micro-influencer who shares her ardour for make-up, skincare and life-style content material. Utilizing genuine tutorials, product suggestions and wonder suggestions, Romika builds belief and conjures up followers inside New Zealand’s rising magnificence and cosmetics scene.
This TikTok publish reveals Romika reviewing outfits in an Auckland design studio:
(Supply: TikTok)
New Zealand yoga, well being and wellness influencers
From conscious motion to holistic well being, New Zealand’s yoga, well being and wellness influencers are inspiring audiences to prioritise power, stability and total wellbeing. That includes each established macro voices and rising micro-creators, the next high influencers share steering, motivation and genuine perception for more healthy residing:
4. Sara (@s.z.motion)
- Instagram: 406k followers
- TikTok: 378.4k followers
- YouTube: 8.43k subscribers
Sara is a yoga and pilates influencer primarily based in New Zealand who’s identified for serving to her viewers construct power, flexibility and mindfulness. Her approachable, down-to-earth fashion helped her create an engaged group and positioned her as a rising voice within the native wellness scene.
On this latest TikTok publish, Sara shares a yoga circulate routine designed for power and adaptability:
(Supply: TikTok)
5. Jess Quinn (@jessicaemilyquinn)
- TikTok: 949.2k followers
- Instagram: 262k followers
- Fb: 31k followers
- YouTube: 2.18k subscribers
Jess Quinn is a well being and wellness influencer and advocate who empowers others along with her method to physique positivity and inclusivity. She shares her journey as an amputee, mom and co-founder of Cadence Wellbeing, a platform that helps girls’s well being. She additionally co-founded The Bike owner, which helps break stigmas round reproductive well being.
As one in all New Zealand’s main wellness voices, Jess makes use of her honesty and vitality to inspire audiences nationwide.
Right here’s a latest TikTok publish the place Jess shares a promoted intestine well being product along with her viewers:
(Supply: TikTok)
6. Kyla Matenga (@kylamatenga)
- Instagram: 28.7k followers
- TikTok: 3.7k followers
Kyla Matenga is a health care provider, orthopaedic trainee and athlete recognised for her inspiring impression within the well being and wellness house. As a proud Māori and Pasifika wāhine from Porirua, she shares her journey in medication, health and wellbeing with authenticity and goal.
Kyla champions higher well being outcomes for Māori and Pasifika communities, difficult boundaries in a historically male-dominated area. Her content material presents motivation, illustration and a relatable perspective for her engaged Kiwi viewers.
On this latest Instagram publish, Kyla shares her day by day train and work routine:
(Supply: Instagram)
New Zealand influencers within the gaming and streaming house
New Zealand’s gaming and streaming influencers convey creativity, talent and character to on-line audiences. From main macro-influencers to relatable micro creators, these influencers are making waves throughout the gaming scene:
7. Quin (@Quin69)
- Twitch: 942k followers
- YouTube: 181k subscribers
- X (previously Twitter): 91k followers
Quin is a widely known influencer in New Zealand’s gaming and streaming group. His daring, unfiltered method resonates with Kiwis and their desire for relatable, genuine content material. This distinctive fashion has earned him a big following throughout Twitch, YouTube and X.
Right here’s a latest Twitch publish the place Quin performs the sport Lords of Ravage:
(Supply: Twitch)
8. Ally (@meowsparky)
- Instagram: 93.2k followers
- TikTok: 26.4k followers
- Twitch: 14.5k followers
- X (previously Twitter): 3.5k followers
Ally is a rising star within the on-line gaming and streaming world. With a ardour for sim racing and real-world motorsport, she shares her journey from using digital tracks to managing a fleet of mission vehicles. Her content material blends gaming, automotive enthusiasm and private development to attach with audiences all for each digital and real-world racing.
Ally’s participating streams and approachable tone have constructed a devoted group in New Zealand’s gaming scene. As a feminine creator, she continues to encourage others in an area that continues to be largely male-dominated.
Within the following Instagram publish, Ally promotes a Logitech gaming product as part of one in all her paid partnerships:
(Supply: Instagram)
New Zealand journey influencers
New Zealand’s journey influencers showcase the gorgeous landscapes of Aotearoa alongside locations around the globe. The next high Kiwi creators share inspiring adventures and genuine views that join with audiences at dwelling and overseas:
9. Hamish Boyt (@travelphotoskiwi)
- Instagram: 111k followers
- Fb: 13k followers
- TikTok: 9.5k followers
Hamish Boyt is taking Instagram by storm as a New Zealand journey photographer. Sharing world-renowned locations and hidden gems throughout the nation and overseas with gorgeous pictures, his following continues to develop.
Hamish’s work resonates with audiences who search genuine journey experiences, because it successfully balances well-known landmarks with lesser-known spots that spark curiosity.
On this Instagram publish, Hamish promotes R.M. Williams boots whereas climbing at New Zealand’s Whangārei Falls:
(Supply: Instagram)
10. Radha Engling (@globaladmirer)
- Instagram: 26.9k followers
Radha Engling is a rising micro New Zealand Instagram influencer who brings magnificence to the scroll for her audiences. She shares adventures from around the globe with a private and relatable perspective whereas highlighting the locations she visits, the experiences she has and the tales behind her journeys. Along with her participating method and rising following, Radha is carving out a singular house within the Kiwi journey influencer scene.
Right here’s a latest Instagram publish the place Radha shares a “guess the area” journey publish:
(Supply: Instagram)
Foodies and cooks within the New Zealand influencer scene
New Zealand’s foodie and chef influencers have a good time native flavours, from conventional Māori kai to must-visit eateries. These high Kiwi creators share recipes, restaurant insights and genuine meals experiences that spotlight Aotearoa’s vibrant culinary tradition
11. Albert Cho (@eatlitfood)
- TikTok: 303.2k followers
- Instagram: 161k followers
- YouTube: 2.6k subscribers
Albert Cho is a well-liked foodie with a candid and sometimes irreverent method to restaurant critiques. What started in 2018 as his private mission to reconnect with meals after a difficult interval has since developed into a major presence within the New Zealand culinary scene. Albert’s content material is unapologetically genuine, humorous and unfiltered, which resonates with a various viewers of Kiwis.
Past social media, Albert authored I Love My Silly Life, a memoir chronicling his experiences and relationship with meals.
On this latest TikTok publish, Albert shares a publish consuming at a New Zealand restaurant:
(Supply: TikTok)
12. Raukura Huata (@raukurahuata)
- TikTok: 96.2k followers
- Instagram: 24.8k followers
Raukura Huata is a Māori culinary storyteller and vibrant content material creator with a powerful TikTok presence. She shares conventional Māori recipes, reminiscent of her signature tōroi, and encourages others to discover Māori kai. Her content material goes past cooking by celebrating whakapapa, tradition and connection.
Raukura additionally advocates for Te Reo Māori and cultural expression, inspiring others to embrace and have a good time their heritage.
Right here’s a TikTok publish the place Raukura shares her recipe for an genuine Māori dish utilizing lamb tails:
(Supply: TikTok)
The way to discover the best New Zealand influencers to your model
Understanding who your viewers trusts is barely half the story. The following step is to attach that perception with creators who can authentically characterize your model.
With hundreds of Kiwi influencers on the market, it’s important to do your analysis and leverage intuitive influencer advertising and marketing instruments to seek out one of the best match. Let’s take a deeper dive into how one can discover the best influencer to your model:
Uncover creators who align together with your distinctive viewers
Though New Zealand has many proficient influencers, not each creator would be the proper match to your model—and that’s the purpose. The strongest influencer partnerships begin with alignment round viewers, worth and goal. To search out creators who’ll transfer the needle to your model, give attention to:
- Analyse follower demographics to verify they match your target market.
- Search for influencers whose values and outlook align together with your model identification.
- Prioritise significant engagement over follower rely.
- Select creators whose pursuits carefully match your model or influencer marketing campaign objectives.
Looking for the best influencer can really feel overwhelming, however intuitive instruments simplify the method. For instance, Sprout Social’s Influencer Advertising and marketing platform helps you to filter by viewers, location and pursuits to floor a variety of proficient New Zealand creators who match particular classes.
Vet New Zealand influencers with confidence
Earlier than committing to a partnership, take time to guage the highest choices and weigh their professionals and cons. Use the next guidelines to vet potential collaborators:
- Overview engagement price metrics to know how audiences work together with their content material.
- Analyse viewers breakdowns to match influencer followers together with your goal demographics.
- Contemplate the varieties of paid partnerships they’ve labored on beforehand to test that they align.
- Take note of the tone and regularity of influencers’ posts to gauge viewers response to sponsored content material.
A structured method builds confidence in influencer choice. When vetting influencers, assessing efficiency, credibility and viewers match ensures your partnerships ship actual outcomes.
Streamline your workflow from influencer discovery to reporting
When you’ve chosen the influencers you wish to workforce up with, staying organised is vital to turning collaboration into measurable impression. Listed here are some greatest practices for environment friendly influencer administration:
- Save influencer shortlists in a shared, central location.
- Collaborate together with your workforce on approvals and selections to take care of alignment.
- Observe marketing campaign efficiency from begin to end to uncover actionable insights.
- Centralise communications, briefs and outcomes to keep away from confusion.
Instruments like Sprout’s Good Inbox convey all of this collectively in a single place, making it simpler to trace progress and preserve campaigns working effectively.
Collaborating with New Zealand influencers: Finest practices
Influencer partnerships look totally different in each market—and New Zealand’s isn’t any exception. Success begins with understanding how Kiwi creators work and what they worth most: authenticity, collaboration and creativity. Use the next greatest practices to craft a standout model pitch and construct partnerships that final:
Respect cultural and group nuance with a whānau-first method
New Zealand’s whānau-first tradition locations sturdy emphasis on group values. When pitching to and collaborating with Kiwi influencers, it’s important to honour cultural and group nuances.
In observe, this implies specializing in range, inclusivity, native humour and values, whereas recognising the various inspiring Māori and Pasifika voices shaping New Zealand content material. Keep away from tokenism and intention for real illustration as a substitute.
Embrace their voice by balancing model management with creator freedom
Hanging a stability between steering and inventive freedom entails creating clear briefs that define your model message however enable creators to specific it in their very own voice. This works exceptionally properly in New Zealand, the place audiences are smaller and extra tight-knit.
Keep in mind to belief influencers’ experience. They perceive native slang, humour, life-style and preferences, which permits them to speak your message in a means that resonates with native audiences.
Be a part of their group by constructing long-term partnerships
Attempt to transfer past one-off campaigns by genuinely participating with the group. Associate with influencers over the long run to construct belief and create genuine content material. Become involved in initiatives that matter to native communities, present real assist and foster connections that transcend a single publish.
New Zealanders worth genuine involvement that looks like a real collaboration somewhat than a company marketing campaign.
The way to measure the impression of New Zealand influencer partnerships
As soon as your collaboration is in movement, the main target shifts to efficiency. True measurement goes past floor metrics to disclose how influencer partnerships form viewers sentiment and enterprise outcomes.
Outline success past vainness metrics
To maximise the advantages of your collaboration, together with your total influencer advertising and marketing ROI, look past vainness metrics to think about precise engagement. To do that:
- Prioritise a smaller, extra energetic viewers over a bigger, extra passive one. Engagement signifies how seemingly followers are to take significant motion, drive conversions and affect others.
- Measure sentiment and model raise to find out whether or not the marketing campaign is resonating with the target market. Observe optimistic, impartial and adverse responses to know viewers notion extra deeply.
- Monitor how audiences reply to messaging and content material fashion. Take a look at shares, saves and story interactions to see which approaches really feel genuine and join greatest with followers.
After defining your success metrics, monitor them persistently throughout campaigns. Centralising your knowledge makes it simpler to identify traits, perceive which content material resonates and consider every influencer’s contribution. Instruments like Sprout’s Premium Analytics present a consolidated view of efficiency over time, enabling strategic changes to maximise impression.
Construct a reporting workflow
To remain on high of ongoing campaigns, arrange a easy, constant course of to trace and consider them:
- Create a daily reporting cadence to watch traits in engagement, attain and viewers notion. Common updates assist you to determine patterns and reply rapidly.
- Consolidate metrics in dashboards or social media analytics platforms to streamline evaluation and make insights actionable. Centralised reporting reduces handbook work and ensures all workforce members have entry to the identical info.
- Mix metrics with social listening to seize shifts in viewers sentiment and conversations about your model. This provides context to numbers and divulges reactions that metrics alone may miss.
Sprout’s customized reporting functionality helps you to centralise insights and monitor influencer impression in a single place. Integrating reporting with workflows offers your groups a transparent understanding of how every influencer collaboration contributes to model goals and total marketing campaign success.
Make New Zealand influencers part of your development technique
In New Zealand, influencer advertising and marketing isn’t nearly attain—it’s about connection, tradition and group. The appropriate partnerships spark dialog, construct belief and make your model a part of on a regular basis Kiwi life.
With the right combination of perception, storytelling and technique, you possibly can amplify voices that matter and create content material that withstands the check of time. Sprout’s Influencer Advertising and marketing platform helps you uncover native creators, handle collaborations and measure impression so each partnership feels genuine and drives outcomes.
Prepared to begin collaborating? E book a demo at the moment.
FAQs about New Zealand influencers
How a lot do New Zealand influencers cost?
New Zealand influencer charges differ extensively. Prices rely upon follower rely, engagement charges, platform and content material format (a multi-part Reel will value greater than a single Story).
As a benchmark, Kiwi micro-influencer pricing typically ranges from $50 to $250 NZD per publish, whereas top-tier macro-influencers command $1,000 NZD or extra.
To make sure your finances drives actual impression, give attention to engagement and viewers alignment over simply follower numbers. Utilizing a device just like the Sprout Influencer Advertising and marketing platform helps you uncover creators who suit your finances and marketing campaign objectives.
What platforms are hottest for influencers in New Zealand?
YouTube, Instagram and TikTok dominate the panorama in New Zealand, particularly for B2C manufacturers in trend, meals, journey and life-style.
- YouTube has probably the most attain in New Zealand and presents flexibility for posting each short- and long-form content material.
- Instagram stays a powerhouse for high-quality visible content material and Story engagement.
- TikTok leads for short-form video, traits and reaching Gen Z audiences.
- LinkedIn is a strong community for B2B influencer partnerships.
- Fb additionally retains a powerful consumer base, notably for group engagement and reaching older demographics.
Are micro-influencers or movie star influencers simpler in New Zealand?
Whether or not micro-influencers or movie star influencers are simpler relies upon fully in your marketing campaign objectives. Right here’s the breakdown:
- Movie star influencers provide huge attain, making them preferrred for broad model consciousness campaigns.
- Micro-influencers (sometimes 5k–50k followers) typically ship increased engagement charges and extra genuine connections. The New Zealand market responds properly to this relatable, community-focused method.
For driving conversions or constructing area of interest credibility, micro-influencers are sometimes the cheaper and highly effective selection.
How do I measure ROI on New Zealand influencer campaigns?
Measuring influencer ROI goes past vainness metrics.
Begin by setting clear objectives (e.g., consciousness, conversions, engagement), and monitor campaign-specific metrics like attain, impressions and engagement price. To measure conversions, use distinctive low cost codes, affiliate hyperlinks or UTM parameters to quantify clicks and gross sales ensuing from influencer content material.
The Sprout Influencer Advertising and marketing platform simplifies this by consolidating all marketing campaign knowledge, monitoring efficiency in actual time and producing presentation-ready experiences to show worth to stakeholders.
