EYES ON THE ROAD: After greater than a decade, Tag Heuer and Patrick Dempsey are shifting gears of their relationship.
The actor {and professional} race driver is increasing his remit as a longstanding ambassador of the Swiss watchmaker and is changing into the face of its eyewear line, Tag Heuer revealed Wednesday.
“Patrick Dempsey is greater than a model ambassador, he’s our household. He doesn’t simply share our model values, he lives them day by day,” mentioned George Ciz, Tag Heuer’s chief advertising officer. “He’s the proper embodiment of the ‘Designed to Win’ mindset and he is ready to superbly mix relentless pursuit for efficiency with unmatched class and magnificence which could be felt each on the massive display screen in addition to on the race monitor.”
A model ambassador since 2014, Dempsey has taken half in occasions such because the celebration of the Carrera Chronograph, a number of Monaco Method 1 Grand Prix and its historic counterpart.
“It’s been a exceptional experience [for] over 10 years now,” he advised WWD completely. “We’ve had some nice adventures, some nice watches and now, the sun shades.”
He additionally counts Tag Heuer as a sponsor of his personal racing workforce — Dempsey Proton Racing, in partnership with Porsche — clocking 4 participations within the 24 Hours of Le Mans endurance race, the place he positioned second in his class in 2015, and attending Rennsport Reunion 7, the 2023 version of the most important assembly of basic Porsche racing automobiles — and their drivers.
Patrick Dempsey within the Tag Heuer eyewear marketing campaign.
Courtesy of Tag Heuer
And that additionally made him uniquely positioned to take the eyewear, designed in partnership with Thélios, for a spin — or a number of.
In his opinion, the eyewear “enhances what Tag Heuer is all about,” specifically motorsports, timing and competitors but additionally being athletic on the whole.
“You could have a number of that going into the know-how behind the glasses, so far as light-weight observe, sensible usability after which high quality [go],” Dempsey added.
As a race driver, the most effective characteristic is the load, or lack thereof.
“You need one thing that’s light-weight and doesn’t distract you. You set it underneath your helmet or in your helmet, it disappears and also you don’t really feel it,” Dempsey mentioned. “Titanium is mostly a good materials to assist help that and it’s [derived] from the watches so it enhances each.”
Dempsey could have lots extra events to check drive Tag Heuer’s newest eyewear this yr. By means of his ongoing collaboration with Porsche, he’s engaged on releases across the fiftieth anniversary of the auto producer’s Turbo automobile, and making ready for cup racing.
As a producer, he’s placing the ultimate touches to a documentary about American ski and snowboarding champion Jessie Biggins’ street to the world championship.
Jack Heuer.
Courtesy of Tag Heuer
Within the meantime, with the highschool commencement of his twin sons Darby and Sullivan coming later within the month, the primary half of 2025 has been all about “having fun with this final chapter earlier than they go off to school and start their life in a brand new method,” he mentioned.
However Dempsey and spouse Jillian Fink have their eye on the street forward. “We’re already planning our street journey,” he revealed. “Monaco shall be one place to kick it off.”
Patrick Dempsey within the Tag Heuer eyewear marketing campaign.
Courtesy of Tag Heuer
