Pinterest has developed from a easy visible bookmarking instrument into a robust advertising platform for companies trying to improve their visibility. One usually missed but extremely highly effective instrument in your Pinterest advertising arsenal is the strategic use of hashtags.
On this in-depth information, we’ll share our analysis findings and offer you actionable methods to leverage Pinterest hashtags successfully for your small business. Whether or not you’re simply getting began with Pinterest advertising or trying to optimize your current technique, understanding the science behind Pinterest hashtags gives you a aggressive edge in connecting along with your target market.
The Distinctive Nature of Pinterest Hashtags
Pinterest hashtags perform in another way from these on platforms like Instagram or Twitter. Whereas hashtags on different social networks usually function dialog starters or neighborhood builders, Pinterest hashtags work primarily as search phrases that immediately impression your content material’s discoverability.
When customers seek for content material on Pinterest, the platform’s algorithm considers hashtags as rating components, particularly for not too long ago printed Pins.
Optimum Hashtag Technique
The Excellent Variety of Hashtags
By our analysis at Tailwind, we’ve decided that the optimum variety of hashtags for Pinterest Pins is between two and eight per Pin. Pins with fewer than two hashtags usually miss worthwhile discovery alternatives, whereas utilizing greater than eight hashtags confirmed diminishing returns.
That is based mostly on the results of our Pins research, the place we discovered that 19% of probably the most viral Pins had a couple of hashtag.
Strategic Hashtag Placement
The place you place your hashtags issues. To adjust to finest practices, we propose inserting hashtags on the finish of your Pin description moderately than integrating them all through your textual content. This strategy retains your description clear and readable for customers whereas nonetheless capturing the website positioning advantages of hashtags.
Relevance Over Quantity
One other finest follow is to deal with relevance moderately than high quality. It offers the algo a extra direct steerage.
The Three-Tier Hashtag System for Most Attain
Right here is our suggestion: We advocate a three-tier strategy to hashtag choice that ought to make the planning and publishing course of simpler and faster.
This method helps guarantee your Pins attain each broad audiences and people particularly trying to find your area of interest providing.
Tier 1: Broad Hashtags (1-2 per Pin)
Broad hashtags characterize basic classes related to your content material. They sometimes have increased search volumes and forged a large web to assist your Pin attain a bigger viewers. Examples embrace basic phrases associated to your matter.
Tier 2: Particular Hashtags (2-3 per Pin)
Particular hashtags slender your focus to specific matters, merchandise, or kinds inside your broader class. These hashtags assist join you with customers who’ve extra outlined pursuits associated to your content material.
Tier 3: Area of interest Hashtags (1-3 per Pin)
Area of interest hashtags are extremely focused and infrequently characterize specialised pursuits, particular merchandise, or distinctive methods. Whereas these hashtags have decrease search volumes, they join your content material with devoted communities and passionate fanatics.
Placing the System Into Follow
Let’s see how this three-tier method would possibly work for a enterprise posting about home made cleaning soap:
- Broad: #handmadesoap #soapmaking
- Particular: #lavendersoap #organicsoap
- Area of interest: #artisansoap #smallbatchsoap
This balanced strategy ensures your content material reaches a number of viewers segments whereas remaining extremely related to your particular providing.
Measuring and Optimizing Your Hashtag Efficiency
Key Metrics to Observe
Our analysis has recognized a number of key metrics that correlate with hashtag effectiveness:
- Pinterest analytics for top-performing Pins
- Completely different hashtag mixtures examined over time
- Competitor hashtag utilization observations
- Seasonal tendencies in hashtag efficiency
Tailwind’s analytics platform is particularly designed that can assist you observe these metrics and establish patterns by which hashtag mixtures drive the most effective outcomes to your particular content material.
Testing and Refinement Methods
Our most profitable customers comply with a scientific strategy to hashtag optimization:
- Testing totally different hashtag mixtures
- Checking Pinterest analytics for top-performing Pins
- Noting which hashtags profitable opponents use
- Monitoring seasonal tendencies in hashtag efficiency
Frequent Hashtag Errors and Analysis-Backed Options
Our analysis has recognized a number of frequent hashtag practices that constantly underperform:
Mistake #1: Utilizing Irrelevant Trending Hashtags
Utilizing fashionable however irrelevant hashtags simply because they’re trending reduces engagement by attracting the improper viewers.
Answer: Give attention to relevance over reputation. If a trending hashtag doesn’t genuinely relate to your content material, skip it in favor of extra correct descriptors.
Mistake #2: Hashtag Stuffing
Utilizing too many hashtags in your descriptions could make your content material seem much less skilled and is perhaps seen as spammy.
Answer: Restrict your self to 2-8 high-quality, related hashtags per Pin moderately than utilizing extreme hashtags.
Mistake #3: Utilizing Areas or Particular Characters
Technical errors like utilizing areas or particular characters in hashtags renders them ineffective as search phrases.
Answer: Use solely letters, numbers, and underscores in your hashtags, with no areas or particular characters.
Mistake #4: Overreliance on Very Broad Phrases
Pins utilizing solely very broad, generic hashtags face an excessive amount of competitors and infrequently get misplaced within the shuffle.
Answer: Apply the three-tier hashtag method to make sure steadiness between attain and relevance.
Mistake #5: Utilizing An identical Hashtag Units
Utilizing the very same hashtag set throughout totally different content material varieties reduces effectiveness over time.
Answer: Create customized hashtag units for various content material classes in your small business, making certain selection whereas sustaining relevance.
Implementing Your Pinterest Hashtag Technique: A Step-by-Step Method
Based mostly on our analysis findings, right here’s a scientific strategy to implementing an efficient Pinterest hashtag technique:
Step 1: Analysis Related Hashtags
Use Pinterest’s search bar to establish fashionable associated phrases—as you sort, Pinterest will counsel trending search phrases that may make glorious hashtags.
Create a spreadsheet organizing potential hashtags into the three classes:
- Broad/Class hashtags
- Particular/Mid-range hashtags
- Area of interest/Focused hashtags
Step 2: Develop Class-Particular Hashtag Units
Create totally different hashtag mixtures for every content material class in your small business. Every set ought to comply with the three-tier method whereas being tailor-made to that particular content material sort.
Step 3: Implement and Observe Efficiency
As you publish new Pins, apply your researched hashtag units and monitor their efficiency. Utilizing Tailwind’s analytics instruments, observe which mixtures are only.
Step 4: Refine Based mostly on Knowledge
After gathering efficiency knowledge, analyze the outcomes to establish:
- Your top-performing hashtag mixtures
- Underperforming hashtags to exchange
- New trending hashtags to check
Use this evaluation to refine your hashtag library and create up to date mixtures based mostly on confirmed efficiency.
Step 5: Create a Common Assessment Schedule
Set a calendar reminder to evaluation and replace your hashtag technique often. This ensures you keep present with altering search tendencies and seasonal alternatives whereas repeatedly optimizing based mostly on efficiency knowledge.
Finest Practices for Pinterest Hashtag Success
Based mostly on our analysis, listed below are the important thing finest practices for maximizing your Pinterest hashtag technique:
- Use 2-8 hashtags per Pin – That is the optimum vary for effectiveness
- Place hashtags on the finish of your Pin description – This retains your description readable whereas sustaining website positioning advantages
- Combine broad and particular hashtags – Utilizing all three tiers (broad, particular, and area of interest) supplies the most effective steadiness
- Hold hashtags related to Pin content material – At all times prioritize relevance over reputation
- Keep away from spammy or repetitive hashtags – Range your hashtags throughout totally different content material varieties
Instruments to Assist With Your Hashtag Technique
Our analysis discovered that profitable Pinterest entrepreneurs usually use strategic instruments to optimize their hashtag strategy:
Tailwind’s Pinterest analytics might help you establish which Pins (and their related hashtags) are driving probably the most engagement, serving to you refine your hashtag technique over time.
Making a spreadsheet of efficient hashtags for various content material classes in your small business makes it straightforward to rapidly choose related hashtags when creating new Pins.
Conclusion: Leveraging Pinterest Hashtags for Enterprise Development
Our analysis at Tailwind clearly demonstrates that Pinterest hashtags, when used strategically, can considerably improve your content material’s visibility and enable you to attain your target market extra successfully. The platform’s distinctive strategy to hashtags creates a worthwhile alternative for companies that perceive the best way to leverage this data.
By implementing the research-backed methods outlined on this information, together with…
- Utilizing 2-8 related hashtags per Pin,
- Following the three-tier hashtag method (broad, particular, area of interest),
- Putting hashtags strategically on the finish of descriptions, and
- Repeatedly measuring and refining your strategy based mostly on efficiency knowledge
…you possibly can maximize your Pinterest advertising outcomes and achieve a big benefit over opponents who haven’t but optimized their hashtag technique.
Key takeaways from our analysis:
- Pinterest hashtags work in another way than different social platforms, functioning finest as search phrases
- Use 2-8 related hashtags per Pin, combining broad phrases (#handmadesoap) with particular area of interest phrases (#artisansoap), and at all times place them on the finish of your Pin description
- Observe your hashtag efficiency via Pinterest analytics, create an organized system for storing efficient hashtags, and often take a look at totally different mixtures to optimize your attain
For extra insights on optimizing your Pinterest technique and instruments that can assist you implement these analysis findings, go to Tailwind at present. Our platform is particularly designed to assist companies apply these finest practices effortlessly, observe their outcomes successfully, and frequently refine their strategy based mostly on efficiency knowledge.
