After simply six weeks since its opening on Wall Road, Printemps is making a change of command within the U.S., WWD has realized.
Thierry Prevost has been named chief government officer of Printemps America, succeeding Laura Lendrum who’s shifting to chairman of Printemps America’s advisory board, a brand new position.
Laura Lendrum
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“Because of her visionary management, we’ve redefined the retail panorama for the twenty first century, creating a singular expertise that blends retail and hospitality. In her new position as chairman of our advisory board, Laura will proceed to convey her distinctive experience to information our development and innovation on this dynamic market,” mentioned Jean-Marc Bellaiche, world CEO of the Paris-based Printemps Group, in a press release.
He mentioned Printemps on Wall Road is “a testomony to Laura’s entrepreneurial spirit.”
Requested how enterprise is at Printemps on Wall Road up to now, Lendrum instructed WWD, “The whole lot goes so nicely. We’ve had actually sturdy foot site visitors and are exceeding expectations when it comes to efficiency. The suggestions has been so sturdy.” She additionally mentioned that her shift into a unique position at Printemps offers a chance to pursue new initiatives.
4 years in the past, Lendrum was employed by Printemps in New York, turning into the posh retailer’s first worker. “Lendrum has performed a pivotal position in creating a really modern buying expertise that emphasizes deep buyer engagement and neighborhood constructing,” Printemps mentioned in its assertion. Previous to her appointment, Lendrum was a advisor, and earlier was answerable for world markets and retail for Dean & DeLuca, and earlier than that, was North American president at Saint Laurent, Gucci and Ralph Lauren.
Since its opening in late March at One Wall Road in Manhattan’s monetary district, Printemps has been the speak of the city, primarily due to its beautiful structure, fresco paintings, distinctive format and emphasis on hospitality with three eating places and two bars. The shop additionally options the landmarked Twenties crimson and gold mosaic-tiled Pink Room which homes footwear. That part of the shop was previously a financial institution.
The Paris-based Printemps’ growth to New York’s monetary district is a chance because the neighborhood will not be perceived as a vacation spot for designer and luxurious buying, which hasn’t precisely blossomed downtown. A Saks Fifth Avenue ladies’s retailer and separate males’s retailer, in addition to Barneys New York, got here and left, whereas 10 Corso Como did the identical on the South Road Seaport. Nevertheless, up to now decade there’s been a modest buildup of luxurious and designer shops with the openings of Tiffany & Co. and Hermès on Wall Road, and Elyse Walker and Thom Browne in TriBeCa. On the west facet, Brookfield Place homes Gucci, Bottega Veneta, Louis Vuitton and Zegna.
“This has been the mission of a lifetime, and I thank Jean-Marc and the Printemps board for giving me the liberty to create a vibrant ecosystem centered round pleasure and connection the place purchasers instantly really feel welcome and may discover some ways to interact extra deeply with Printemps,” Lendrum mentioned in a press release. “This has all the time been the plan: for me to check, conceptualize, and execute a brand new imaginative and prescient for retail, after which step again from the day-to-day as soon as the mission launched. I can’t consider that after 4 years we’re right here, and I’m so desirous to see how the mission evolves as soon as Printemps New York has time with clients available in the market.”
Thierry Prevost
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Prevost has over 30 years of expertise working with malls in Europe, the Center East and Asia. Most lately, he led the launch of Printemps Doha and served as common supervisor for the previous 4 years. “His experience is centered on enhancing the client expertise and creating bespoke journeys tailor-made to every market, all whereas driving profitability by way of efficient administration and model technique. Thierry’s management shall be essential in advancing the success of Printemps New York because it embraces its modern strategy to luxurious retail,” the corporate mentioned.
“We’re getting into an thrilling new chapter for Printemps New York, and I’m dedicated to persevering with to create a singular buying expertise that embodies the spirit of hospitality and neighborhood,” mentioned Prevost.
Bellaiche added: “Having labored with Thierry for the final 4 years, I’m assured that he’ll proceed to construct on the success of Printemps New York. He’ll undoubtedly domesticate a tradition of belonging for our new crew members and push the boundaries of what’s attainable in retail, exploring infinite alternatives for innovation and development.”
Based in 1865 by Jules Jaluzot, the Printemps Group operates 20 malls in France in addition to 9 Citadium shops, Place des Tendances, a trend and wonder e-commerce web site and Made in Design, an internet retailer for designer furnishings, lighting and ornament.
