Rihanna is bridal-ready, starring in Savage X Fenty’s new Bridal Assortment marketing campaign. Unveiled on Tuesday, the photographs see the singer showcasing elegant and flirty lingerie types that remember confidence, inclusivity and love at first sight.
Within the photos, Rihanna is in a retro-inspired, pink situation, posing on prime of a celebration desk proper subsequent to a marriage cake. She is seen sporting items from the At First Sight set, which options traditional lingerie silhouettes with Savage X particulars.
Rihanna for Savage x Fenty’s 2025 bridal assortment.
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The Bridal Assortment additionally options the Take a Vow set, which incorporates silhouettes with classic particulars and extra-special embroidery, and Satin Ever After, that includes luxe satin robes, PJ units and slippers. The gathering, now accessible at savagex.com, additionally affords honeymoon present choices, together with delicate ribbon and lace lingerie.
Rihanna for Savage x Fenty’s 2025 bridal assortment.
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In February, Rihanna introduced GloRilla as its first singular ambassador throughout all 4 of her manufacturers: Savage x Fenty, Fenty Magnificence, Fenty Pores and skin and Fenty Hair.
Rihanna additionally introduced Marcus Stroman because the ambassador for Savage x Fenty’s debut males’s loungewear marketing campaign. “I’d been a fan of the model from outdoors,” he instructed WWD, sharing compliments to the model’s males’s assortment. “It’s very comfy and versatile loungewear that may work for going out, chilling on the home, out on the boat. It’s barely oversize, and the materials are superb. It actually matches into my fashion.”
Savage x Fenty’s 2025 bridal assortment.
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Savage X Fenty was launched as a month-to-month subscription service in 2018. Rihanna, the manager chairman, co-owns the corporate with buyers together with LVMH.
