Robert Pattinson’s newest marketing campaign for the Dior Icons line means that even a wardrobe minimalist can stand a bag improve.
The British actor is again because the face of the timeless clothes capsule for the fourth consecutive season. In photos lensed by Alasdair McLellan, he seems carrying loose-fitting pants with tailor-made jackets and extra informal tops in a delicate palette of beige, grey and brown.
The novelty comes from the equipment, designed by Kim Jones, the previous inventive director of menswear at Dior who exited the home in January.
They embody the Dior Normandie bag, launched in late January in tandem with the model’s spring assortment. Made of sentimental grained leather-based, the tote bag comes with rounded handles and an adjustable strap.
The adverts additionally tease the Dior Privé bag, a masculine interpretation of the slouchy bag pattern sweeping womenswear. The design is as spare as it’s sensible — although it comes with an opulent suede calfskin lining embellished with the signature Dior Indirect motif.
Robert Pattinson with a Dior Privé bag.
Alasdair McLellan/Courtesy of Dior
Accessible in grey, cognac and black grained leather-based, it will likely be available in shops from April 30.
Clothes-wise, the spring marketing campaign places the accent on fluid, ethereal designs reminiscent of reversible jackets, or cotton and silk knit T-shirts. Footwear consists of the vintage-inspired B01 Matchpoint sneaker.
The marketing campaign was artwork directed by Ronnie Cooke Newhouse and styled by Melanie Ward. Mark Carrasquillo did the make-up and Shay Ashual the hair.
Pattinson has starred in Dior Homme perfume adverts since 2013. The “Twilight” star has additionally appeared in a collection of menswear campaigns for the French vogue model, beginning with the autumn 2016 adverts shot by Karl Lagerfeld.
Beneath Jones, Dior launched a number of takes on the wardrobe necessities idea. In 2020, it launched the Fashionable Tailoring capsule, and previous to that, the Dior Necessities line. All featured a spread of chic and extra informal items designed to face the check of time.
Robert Pattinson with the Dior Normandie bag.
Alasdair McLellan/Courtesy of Dior
