THE BLUE PAGES: The French artist Thomas Lélu is making use of his quirky one-liners and sentences to Smythson’s leather-based equipment.
The collaboration is centered round writing, journey and gifting with notebooks, a passport cowl and baggage tag which are printed with “Do small issues with nice love” or “1 yr 365 alternatives.”
“Working with Smythson is an unbelievable alternative. To me, the model is absolutely the authority in its area. Writing, and language usually, has been the primary topic of my work for a really very long time. I’m the son of a literature professor and a psychoanalyst, so maybe that has one thing to do with it,” mentioned Lélu.
Smythson’s collaboration with Thomas Lélu.
COURTESY
Partnering with creatives within the area of trend and humanities has turn out to be a regular incidence at Smythson.
Final summer season, Hunza G, the London-based swimwear model, teamed with Smythson to reimagine its Chelsea notebooks in charming shades of bubblegum pink, lime and orange.
In 2023, Smythson partnered with 15 college students and tutors from London School of Vogue to doc their inventive journey from begin to end in a mission titled “Out of the Blue,” a nod to the model’s signature shade.
Smythson has been below the management of Paolo Porta since 2023, the place he’s chief government officer.
He reviews to Stefano Giacomelli, chairman of Smythson and CEO of Tivoli Group.
Porta was CEO of the British boot maker Hunter, a job he took up in 2021 after efficiently steering the corporate by means of the COVID-19 pandemic and the early levels of its repositioning technique. He initially joined in June 2020 as interim CEO.
