Chamelo Eyewear has tapped former New York Mets shortstop Jose Reyes as an athlete ambassador — its first within the baseball enviornment.
Reyes will work with the model to codesign a sunglass assortment that includes a protect body and the model’s dual-tint expertise. The gathering will begin rolling out on Might 13 with its first mannequin, La Melaza #7, which options the corporate’s Tint-Change Know-how in a particular colorway. The glasses will retail for $249. The remainder of the gathering shall be unveiled all through 2025.
As part of the partnership, Reyes may also work with Chamelo on social media activations, upcoming picture shoots and video campaigns.
“All through my profession, I all the time performed with power, boldness and a drive to set new requirements, and it’s clear Chamelo embodies the identical mindset,” Reyes stated. “I’m thrilled to hitch Chamelo as their first ambassador and collaborate on releasing my very own line of sun shades. We’re bringing collectively cutting-edge fashion and unmatched versatility in a approach that pushes boundaries, and I can’t wait to share it with the world.”
“Each José and I’ve a particular connection to New York by way of our careers with the Mets and the Knicks. Our genuine ties to the town make this partnership really feel much more pure,” stated Stephon Marbury, chief model officer of Chamelo and a former level guard for the Knicks.
“Chamelo’s mission is to push the boundaries of eyewear design and expertise in a historically static trade,” stated Reid Covington, chief govt officer of Chamelo. “José Reyes is strictly who we would like representing our model as somebody who embodies each elevated fashion and dynamic efficiency.”
