Speak about a serious flex.
Popflex shot to viral fame after Taylor Swift was noticed in a number of of its signature types — and whereas the activewear model hardly ever holds gross sales, all the pieces on the location is 20% off for the Fourth of July.
The Grammy winner’s assortment consists of the Pirouette Skort, which she wore to play pickleball in her her #ForAFortnightChallenge video on YouTube Shorts final spring.
“Taylor loves princesses and castles and love tales,” Popflex founder Cassey Ho beforehand informed Web page Six Model, saying she suspects Swift was “drawn to the femininity and the romantic-ness” of the whimsical fashion.
The pop star wore the identical skort whereas rehearsing for the Eras Tour in her “I Can Do it With a Damaged Coronary heart” music video, styling it with the matching Popflex Corset Bra (which additionally on sale proper now).
Swift was noticed carrying the model’s maroon-hued Twirl Skort in one other clip from the video, too.
“To have my favourite artist put on my designs is past a dream come true,” Ho informed us earlier this yr.
“Her stamp of approval put Popflex in entrance of so many new individuals and never solely grew our companies, but in addition legitimized the model.”
So whereas we didn’t rating an invitation to any of Swift’s well-known Fourth of July bashes in Rhode Island, stocking up on Popflex items would possibly simply be the subsequent greatest option to spend the lengthy weekend.
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This text was written by Hannah Southwick, Commerce Author/Reporter for Web page Six Model. Hannah spies offers on truly inexpensive celebrity-worn types, places Hollywood’s favourite labels to the check and finds the magnificence merchandise that preserve stars pink carpet-ready. She consults stylists and trade execs — together with celebs themselves — for firsthand product suggestions, development predictions and extra. Along with writing for Web page Six since 2020, her work has been featured in USA Right this moment and Parade.
