The way to Use Pinterest to Develop Your Model

Pinterest is residence to a artistic, buyer-ready group, making it a super community to incorporate in your social media advertising technique. Pinners save 1.5 billion posts weekly, and over 50% of those customers see Pinterest as a community they will store on.

That makes Pinterest a strategic place to place your self because the go-to answer in the intervening time of buy intent. Learn how to arrange an account with actionable knowledge, and the way the community will help your model join with customers to drive development.

What’s Pinterest?

Pinterest ranks because the sixteenth largest social media community in 2025, but it surely’s way over that. It’s additionally a visible search platform the place customers can discover artistic concepts and inspiration, and plan for purchases.

With its high-intent surroundings, Pinterest is the right place for a model to construct a presence and have its merchandise. Consider Pinterest as a digital bulletin board the place inspiration meets motion.

For instance, customers can seek for a time period like “finest trainers” and uncover visible posts. They’ll then acquire these posts by saving them in a Board. They’ll additionally buy an merchandise by clicking on the publish’s hyperlink for extra info.

Supply: Pinterest

Who makes use of Pinterest (and what are they in search of)?

Pinterest customers log in with a function: to plan, store and take motion, not simply browse. However that’s only one a part of understanding its group.

One distinctive trait, for instance, is that the Pinterest consumer base skews feminine and has an enormous affect on youthful generations. Listed below are some key statistics about Pinterest’s customers:

Within the knowledge beneath, Pinterest offers much more particulars:

• US affect: Pinterest reaches 46% of US customers 18–24 years previous, 40% of 25–34 12 months olds and 39% of 35–44 12 months olds.
• Excessive-income demographic: The platform has reached 40% of US houses with a yearly earnings of $150,000 or extra.
• Optimistic buying expertise: In keeping with customers who publish weekly, 80% get their inspiration from buying on the platform.
• Model discoverability: Findings present that 96% of the preferred searches don’t embody a model.

Because the platform continues to develop, manufacturers on Pinterest can improve their discoverability for buyer-intent communities by investing in keyword-rich buying search phrases.

Pinterest phrases it’s best to know

Pinterest’s bulletin board–type setup has formed its personal tradition, and with it, generated a number of distinctive phrases you’ll need to know. Listed below are a number of of them:

• Pins: All posts inside the platform
• Video Pins: Content material within the type of movies
• Pinners: Lively Pinterest customers who share and publish on the platform
• Boards: A consumer’s assortment of Pins
• Save (previously Repin): When a Pinner visits one other consumer’s Board and Pins a publish
• Thought Pins: A multi-page, video-focused publish that works like social media tales
• Wealthy Pins: A Pin with synced info out of your web site so as to add extra context to the publish (with three varieties: product, recipe and article)––for enterprise accounts solely
• Group Board: A collaborative assortment of Pins with a number of contributors
• Board Part: Sub-boards for big Boards with hundreds of Pins that want extra group
• Residence Feed: A customized feed with Pins based mostly on customers’ pursuits and engagement

One of the simplest ways to get a really feel for Pinterest’s tradition is to dive in, arrange an account and begin partaking with different Pinners.

The way to create a Pinterest account

Getting began with Pinterest is fast and easy. Go to Pinterest, and on the appropriate aspect of the web page, you’ll see the login widget.

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If you wish to open a private account to get to know the community and viewers, comply with these steps:

• Beneath the login choices, select Not on Pinterest but? Join.
• Add in your e-mail, password and birthdate.
• Press Proceed.
• Choose your pursuits.

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• Choose three Pins you want so Pinterest can construct a feed for you.
• Overview your Residence Feed and interact with Pins.

The way to create a Pinterest enterprise account

Not like private accounts, Pinterest enterprise accounts provide you with entry to superior analytics and extra model visibility.

Listed below are some key benefits of a enterprise account:

• Skill to say your area to spice up credibility and improve your visibility
• Improved discoverability with key phrase insights that make it easier to attain your viewers
• Energy to advertise your content material with Pinterest adverts whereas accumulating viewers insights like pursuits and areas
• Entry to analytics on clicks, saves and impressions to refine your content material technique for higher outcomes
• Skill to combine your account with Etsy, Shopify and different outlets to optimize gross sales
• Entry to Wealthy Pins to create extra partaking, interactive content material that drives motion

These enterprise options put you answerable for how your model will get found, builds credibility and drives development on Pinterest.

Making a enterprise Pinterest account is just like an everyday account, however there’s a small distinction. Whenever you go to the usual sign-up web page as earlier than (see above), as an alternative of clicking on Not on Pinterest but? Join, select Are you a enterprise? Get began right here! Then, comply with these steps:

• Fill in your e-mail, password and birthdate.

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• Reply the questions Pinterest asks about your online business.

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• Observe the prompts to enter your online business identify, nation and web site. Pinterest will then ask you for your online business objectives (like growing gross sales), your focus and for those who’re fascinated by working adverts.

• Afterward, you may select a method, comparable to sharing concepts, increasing your viewers or showcasing your model.

In case you’re new to Pinterest, begin by sharing your concepts. This step will make it easier to get to know the visible search platform and interact with Pinners.

Supply: Pinterest

 

The way to convert a private Pinterest account to a enterprise account

In case you’re already a Pinner with a private profile, don’t let that hard-earned credibility go to waste. Changing your private account right into a enterprise account helps you to hold your Boards and following whereas unlocking instruments that amplify your attain and outcomes.

Right here’s the way to convert your private account to a enterprise model:

• Log in to your Pinterest profile.
• Select the Extra choices hyperlink on the backside left of the house web page.
• Click on Settings after which Account administration.
• Select Convert to a enterprise account after which click on Convert.
• Reply Pinterest’s questions on your online business.
• Affirm and confirm the conversion.

The way to hyperlink your Pinterest account to Sprout Social

Sprout brings your Pinterest technique to life by connecting publishing, collaboration, listening and reporting in a single place, serving to your group transfer from concepts to execution shortly.

After getting a Pinterest enterprise account, you may join it to Sprout to handle your Pinterest advertising technique. Right here’s how:

• Log in to your Sprout Social account and click on on Account and Settings, then Join a Profile.
• Select the Group your profile belongs to inside the In Group dropdown.
• Join your Pinterest account.

• Select the Go to Pinterest possibility.
• Reply the inquiries to finalize your connection to Sprout.

The way to use Pinterest for inexperienced persons

By tapping into curiosity and contributing to the platform, you may join along with your audience and develop your model. Right here’s a information on the way to develop into a real Pinner and interact along with your audience.

The way to search and browse on Pinterest

On your property display, use the search bar on the high to search for content material. For instance, you may sort in “canine treats” to search out merchandise and concepts on your pet. After looking out, you’ll see dozens of Pins.

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For extra precision, filter your choices by movies, Boards or merchandise.

You may also choose extra key phrases below your search bar. For instance, for canine treats, you possibly can choose “home made,” “pumpkin” or “banana yogurt peanut butter frozen.” These segmented search phrases spotlight common niches you may goal.

In case you see a publish you want, Pin it. You may also click on on every Pin and interact with the publish by commenting on or liking it.

 

The way to create a Board and manage your Pins

As you acquire and publish dozens of Pins, your expertise might start to really feel messy. Fortunately, there’s a greater strategy to manage your Pins: Boards.

These groupings make it easier to categorize Pins on your followers. Pinners take pleasure in Boards as a result of they will discover their area of interest pursuits in a single, curated place.

Observe these steps to construct your personal Boards:

• Click on in your profile image on the highest proper of your property web page. On the profile web page, you’ll see your saved Pins.
• Search for the + signal on the appropriate aspect of your web page, towards the highest.

Supply: Pinterest

• Select Board.
• Add the title. Ensure the identify is keyword-specific to draw your audience.
• Add collaborators for influencers, social media group members and ambassadors to contribute to the Board.
• Reply to the immediate: Pinterest will ask you to choose a few of your Pins to start out the Board. You’ll then see your Board web page.
• Click on on the three-dotted menu line to Edit the Board. Then, add a keyword-rich description.

To your extra complicated Pinterest Boards, you may create Board Sections. Right here’s how:

• Click on the + icon and select Part on the backside of your Board
• Enter the identify of the subcategory and click on Add.
• Now you can manage your Board by selecting key Pins and transferring them into the suitable part.

The way to save and create your first Pin

Pins allow you to save your favourite concepts and construct your personal library of inspiration. Right here’s the way to create (and save) your first one.

Saving a pin

Whenever you see a Pin you want, select the Board you need to add it to by utilizing the drop-down menu subsequent to Save. Then click on Save.

Supply: Pinterest

Making a pin

1. Click on the + button on the left menu of your property web page.
2. Select or drag the file you need to add.
3. Embrace the title, description, a hyperlink, your particular Board and focused subjects and merchandise.

Whenever you add your title and outline, hold key phrases in thoughts. Pinterest is a visible search engine, so customers will use common phrases to search out your content material. Your posts ought to embody related phrases to extend their discoverability.

Now that you already know your means round Pinterest, you may embed it into your search and social media technique.

Why Pinterest issues on your social technique

Sprout’s Social Index reveals that 93% of customers need manufacturers to maintain up with web tradition. Pinterest is the place these traits take form, making it a strategic area for social groups to remain related and join with their viewers.

One other pattern to look at is how Pinterest performs a task in evolving social media habits. In keeping with Sprout’s 2025 Content material Benchmarks Report, 86% of social media customers will improve or keep how a lot time they spend on social media.

Not like many different platforms, Pinterest’s content material doesn’t fade away after the primary few days you publish. It’s a long-term development channel with search-driven discovery. Every Pin is an evergreen asset. Your posts stay related not solely in search outcomes but additionally in Pinners’ Boards and curated choices.

As customers spend extra time on social media, your evergreen Pins function potential touchpoints. When somebody searches for an thought, ache level or product class, you’re more likely to present up on your focused phrases with these Pins.

Pinterest additionally offers KPIs that you should use to measure success. Right here’s the way it can straight help your core enterprise aims:

• Model consciousness: Observe impressions and attain to see what number of Pinners uncover your content material in feeds, search and associated content material.
• Web site site visitors: Analyze Pin clicks and outbound hyperlink clicks to measure how successfully your content material drives site visitors to your web site.
• Lead technology: Deal with saves as an intent sign. It’s proof that your content material impacted customers.
• Gross sales and conversions: Measure Pinterest conversions to see what number of purchases, sign-ups and different actions happen after customers work together with a Pin.

The way to craft Pinterest content material that converts

Pinterest content material creation is a development lever. Every publish ought to concentrate on high quality and relevance much more than quantity. To enhance your success, while you’re designing your Pinterest content material calendar, ask your self what would offer essentially the most worth first. Keep away from specializing in what number of posts you may push out.

Right here’s what the perfect manufacturers on Pinterest do:

1. Construct Boards that replicate your model and web optimization technique

New accounts profit from focus. To get essentially the most out of your technique, begin with a set of Boards constructed round your highest-value key phrases—not more than 10.

Additionally, work along with your web optimization group to unify the highest key phrases along with your total strategic objectives. Specializing in Boards with search intent helps you get essentially the most ROI out of your effort.

Professional tip: Use Pinterest Developments to search out common key phrases and merchandise on the platform.

2. Write descriptions with search in thoughts

To align with search intent and key phrases, strategically craft all of your titles and descriptions for Pinterest web optimization for each Boards and Pins.

For instance, for those who promote ergonomic laptop equipment like keyboards, mice and monitor arms and your audience is remote-work workers, it’s best to hold descriptions quick, particular and related. Right here’s an instance:

• Board identify: Snug Keyboards for Work from Residence
• Description: Discover our assortment of keyboards for distant work places of work. These keyboards scale back wrist pressure and enhance productiveness so you may work like a professional. Uncover each type: previous world, minimalist, vibrant colours and extra.

The Board’s key focus is keyboards for distant work workers, and it highlights buyer-intent key phrases like “keyboards for distant work” and keyboards with minimal “wrist pressure” that enhance “productiveness” and really feel “snug.” These phrases usually seem when customers seek for snug distant work keyboards.

Moreover, embody related hashtags to enhance discoverability and align your content material with trending searches. Every publish also needs to have a transparent CTA to your product, web site or gated content material. That means, you may drive customers down your advertising funnel.

Right here’s a very good instance from a customized gift firm:

Supply: Pinterest

The search intent, key phrases and outline clearly present that this Pin is for college kids or mother and father who need to give a candle to their trainer within the UK.

In distinction, right here’s a weak instance from a way of life model:

Supply: Pinterest

This publish has a number of missed alternatives:

• Generalization: “Candles to promote” isn’t particular sufficient. The audience can be unclear (what sort of candles, what type and who would you promote them to?).
• Poor description: There are grammatical errors, and the outline doesn’t embody key phrases aside from “promote” and “candle.”
• No compelling CTA: In addition to a button, the publish offers readers no motive to study extra.

A greater possibility can be posting one thing like this:

• Title: The way to Make and Promote Luxurious Beeswax Candles on a Funds
• Description: Create beeswax candles to promote at your native farmer’s market, to neighbors and on-line. We’ll present you the elements and instruments you want, plus 35 totally different recipes and a marketing strategy. Get the free e book in the present day and begin promoting candles as a aspect enterprise.

On this improved method, the main target is on luxurious beeswax candles for folks on a funds who need to promote of their group. Key phrases like “aspect enterprise,” “beeswax candle,” “recipes” and “marketing strategy” improve the possibilities of discoverability.

3. Design Pins that stand out

Design issues simply as a lot as your copy, and that’s very true with Pinterest. The social community gives many various types and codecs on your Pins. It’s necessary to make use of finest practices each for Pinterest and social media advertising traits.

Create Pins for profitable efficiency by following these finest practices:

• Use movies: Sprout’s Content material Benchmarks Report discovered that “throughout networks and industries, the proportion of video content material is growing total.” Ensure to make use of Video Pins to learn from these traits.
• Deal with high quality and connections greater than publish frequency: The Benchmark Report additionally discovered that social media groups barely decreased posts in 2024, however common engagements elevated by practically 20%. This divergence reveals that creating significant content material, relatively than growing frequency, produces extra influence.
• Implement really useful Pin dimensions: Greatest practices goal for 1000 x 1500px for pictures and a 2:3 vertical side (Pinterest’s most popular format, significantly for adverts) for profitable outcomes.
• Create Pins with trendy designs: Every design must be clear and legible, with brand-aligned colours and daring, easy-to-read letters and typography.

4. Publish throughout the perfect occasions

Whereas Pins are usually evergreen, the time you publish on social media can even make it easier to get that first enhance of impressions and attain. The very best occasions to publish on Pinterest are every day at 1 p.m. For particular days, publish on weekdays for finest outcomes and count on decrease engagement on the weekends.

5. Use Thought Pins and product tagging for engagement

Thought Pins leverage social traits like video-first content material, voiceovers and step-by-step subjects, like in a typical social media “story.” Mixing codecs like video, voiceovers and step-by-step visuals turns your Pins into immersive experiences—excellent for tutorials, unboxings and how-to content material.

For instance, a espresso store might publish an Thought Pin on the way to make a latte with a maple leaf design within the milk.

Right here’s one other instance by Stable Begins, a model and app targeted on infants and consuming:

Supply: Pinterest

Product tagging additionally helps with conversion. These tags include info like product particulars, pricing and availability, all inside the identical publish. Utilizing each Thought Pins and product tagging, you may mix narrative posts with actuality and commerce techniques, like that includes a product and selling purchases.

The way to use Pinterest effectively with Sprout Social

Utilizing a social media administration device will help you construct your Pinterest campaigns, measure them and tie your outcomes to enterprise development. Sprout, for example, simplifies collaboration and consistency on your model on Pinterest. Right here’s how:

1. Schedule and publish Pins

With Sprout, publishing a Pin is straightforward. Click on Compose and select your Pinterest profile. Then, add your picture, the Board and URL on your Pin. In case you don’t have a Board for that concentrate on subject but, no worries. You possibly can create one with Sprout.

When you fill in your info, you may queue and automate your Pins utilizing the identical type. Sprout’s optimum ship occasions helps you to publish at the perfect occasions for max attain.

These Pinterest publishing steps make it easier to implement finest practices robotically and supply multi-platform contextual reporting that ties to actual enterprise outcomes.

2. Collaborate throughout groups

Pinterest advertising is a group effort, which is why Sprout makes certain you will have all of the options you should publish profitable Pins.

Use Sprout’s shared Publishing Calendar and Asset Library to schedule and plan your marketing campaign. Sprout’s Message Approval Workflows additionally streamline the administration course of on your group by simplifying the submission and overview of all messages. That means, it’s easy to overview and approve messages earlier than they go dwell.

You may also set permissions and roles so every group member has entry to the appropriate profiles and actions. Right here’s what assignments appear to be:

3. Repurpose content material for Pinterest

If a publish performs nicely in your weblog, Instagram, TikTok or different social media community, chances are high it’ll resonate on Pinterest too.

Right here’s how you should use Sprout’s Asset Library and cross-posting capabilities to repurpose your content material and tailor it for Pinterest:

1. Determine a top-performing publish, then open Compose and choose your Pinterest profile.

2. Click on to customise the publish per community to tailor the copy and crop media only for Pinterest.

3. Use Generate by AI Help (on the Skilled plan) to jot down a caption from a top-performing or present publish in your model voice for Pinterest’s viewers.

4. Earlier than publishing, Preview the way it will look, then select Schedule by Community and use Optimum Occasions to time it proper.

5. Add Tags to trace efficiency within the Tag Efficiency Report and double down on what works.

4. Combine AI insights into your Pinterest technique

Sprout pulls all of your knowledge and turns it into actionable insights. Its AI-powered suggestions reveal what’s working so you may refine your Pinterest content material for measurable development. On the identical time, AI Help takes care of handbook duties inside compositions to avoid wasting you time.

Right here’s a snapshot of how Sprout works along with your insights.

• Pinterest integration: You possibly can join your Pinterest enterprise profile with Sprout. This lets you simply publish Pins, in addition to measure the efficiency of every publish and total account. Moreover, you may evaluate Pinterest outcomes along with your different social media channels.
• Reporting and metrics: Sprout’s Pinterest Profile Report offers you a efficiency overview with varied metrics like engagement and attain over time. You get these outcomes multi functional place, which makes reporting and proving ROI to stakeholders a lot simpler and extra correct.
• Publishing instruments and scheduling: Use Sprout to compose Pins, connect pictures, set Board and vacation spot URLs, and schedule content material. With these options, you may simply collaborate along with your group throughout social channels.
• AI and automation instruments: Sprout gives AI Help that can assist you craft attention-grabbing copy. Plus, its AI automation answer pulls from historic knowledge and makes use of large-language fashions (LLMs) to optimize insights, content material options and traits.

Measuring success with Pinterest analytics

Pinterest analytics inform how nicely you’re reaching your viewers and what you are able to do to enhance. Beneath are some key finest practices that can assist you measure Pinterest success.

Use key Pinterest metrics to trace outcomes

As a social media skilled, you will have a singular alternative to show ROI with correct knowledge and insights. If in case you have a enterprise account on the platform, you may monitor your metrics by Pinterest analytics. The dashboard offers beneficial insights to trace your following and pinning success.

To entry Pinterest analytics, comply with these steps:

1. Log in to your online business Pinterest account, then click on the accordion menu icon on the left of your display.
2. Go to Analytics and select the Overview possibility.

Whereas Pinterest’s analytics function gives a useful basis for social media monitoring, it doesn’t provide you with a holistic view that ties all of your platform initiatives to enterprise objectives. Nevertheless, Sprout’s Premium Analytics does, with a extra in-depth view of your knowledge within the context of your complete social media technique.

For instance, simply analyze profiles by community, construct cross-network dashboards and customized studies, and use interactive charts and graphs for detailed insights.

With Premium Analytics, you may tailor your studies for stakeholders, use AI Help to tell your technique and select the precise metrics you need to monitor. The instance beneath reveals how one can filter and analyze your knowledge:

Pinterest analytics present how your content material performs, and Sprout’s Premium Analytics takes it additional by tying your technique to actual enterprise influence. Listed below are the important thing metrics to trace:

• Impressions: The variety of occasions your content material reveals in customers’ feeds or searches (which signifies robust visibility and web optimization effectiveness)
• Video views: What number of occasions customers watch your movies (the upper the period, the extra it proves deep engagement)
• Clicks: The variety of occasions customers click on in your Pins or hyperlinks (which suggests efficient consumer curiosity)
• Saves: What number of occasions customers Pin your content material to their Board (which reveals proof of curiosity and gives perception that reveals you’ve impressed customers and offered helpful info)
• Conversions: Actions your customers take due to your social media content material, like a purchase order or sign-up (an indication that you simply’re reaching enterprise objectives)

You possibly can entry these metrics and extra knowledge inside Sprout’s Pinterest Profile Report. Then, evaluate all of your platform-specific studies with the Profile Efficiency, Publish Efficiency and Tag Efficiency studies.

Determine what resonates along with your viewers

Analytics information your technique while you evaluate which Pins, Boards and feedback resonate most along with your viewers.

Whereas Sprout’s Listening doesn’t use Pinterest as a supply, you may uncover content material themes from different platforms and use them to tell your Pinterest content material. This tactic saves you hours of handbook monitoring and analysis.

Report ROI to management

Pinterest insights are highly effective on their very own, however while you mix them with real-time knowledge from different social networks, you get the total image to form your technique. With clear studies, you may tie your social media efforts to enterprise outcomes.

For instance, you should use a custom-made dashboard and export-ready visuals to win stakeholder buy-in and attribute your content material to metrics like leads, conversions and attain.

Right here’s what the Profile Efficiency report seems like:

Pinterest traits to look at in 2026

Pinterest is already a strong strategy to join along with your viewers, and new traits are shaping the place it’s headed subsequent. Right here’s what to look at.

The rise of visible search

The search panorama has expanded past conventional engines like Google to incorporate LLMs, social networks and platforms like Pinterest.

Not solely has the the place folks search modified, but it surely’s the how too. In keeping with Amazon’s visible search knowledge, the corporate has seen a 70% year-over-year rise in visible searches. With these traits, Pinterest turns into a uniquely positioned platform to fulfill visible and social media search demand.

As a result of Pinners use the platform to go looking visually for concepts and merchandise, social media entrepreneurs can leverage these group habits to share partaking content material (like movies, infographics and pictures), meet search intent and drive connections.

Video-first content material

Construct your Pinterest technique with video-first content material in thoughts to fulfill rising video consumption traits. Thought Pins and Video Pins are nice choices to fulfill this video demand and join along with your viewers.

Concepts embody product unboxings, social media influencers attempting out your product and advertising campaigns that concentrate on exhibiting DIY or stylish use circumstances on your merchandise.

Shoppable content material and in-app commerce

Sprout’s Social Index states that 28% of customers make impulse purchases every month due to social media. And since 81% really feel compelled to purchase a number of occasions a 12 months, in-platform buying seems to be the pattern within the coming years.

Because of this, your model wants to point out up the place customers are, particularly once they’re prepared to purchase. By partaking with Pinners, posting your Pins and curating Boards with keyword-rich, buyer-intent methods, you’ll meet Pinterest consumers the place they’re.

Flip Pinterest right into a development engine on your model

As Pinterest continues to fulfill the rising demand for visible search and group, you may meet audience demand and interact along with your group. However you don’t must attempt new methods at the hours of darkness.

Sprout offers you the instruments to publish and analyze your Pins, all inside collaborative workflows and dashboards. Utilizing Sprout’s all-in-one social media administration options, you may develop your attain on Pinterest, alongside along with your different social media platforms, and meet enterprise objectives for a constructive ROI.

Join Sprout Social’s free trial in the present day to see how one can faucet into Pinterest’s visible discovery potential and drive your social media efforts to trackable enterprise outcomes.

FAQs about the way to use Pinterest

How do I take advantage of Pinterest for advertising a enterprise?

First, join a Pinterest enterprise account. Then, develop into a Pinner by actively contributing to the group. Use Pinterest to develop model consciousness and attain by your Pins, Boards and engagement. Your group can even use Pinterest for social media advert campaigns.

What sorts of content material carry out finest on Pinterest?

Pinterest prioritizes new content material but additionally continues to push evergreen Pins. With its longer shelf-life for content material, concentrate on high quality and relevancy. When posting on Pinterest, use these common codecs: Vertical visuals at 2:3 (1000 x 1500px), Thought Pins, Video Pins and keyword-optimized Pins carry out nicely on the platform.

How do I manage my Boards on Pinterest?

Use the Board function to categorize your saved Pins by subject or class. Ensure to make use of descriptive language for range and key phrase advertising. Moreover, use Board Sections to prepare bigger Boards into subtopics. For instance, a Board about facial make-up can have a piece targeted on cleaning, moisturizing and priming.