TikTok’s seeking to improve pal connection within the app by a new set of updates that can allow collaborative engagement, in addition to a brand new greeting card possibility which you could ship through DMs.
First off, TikTok has a brand new “shared feed” possibility, which is able to present a mixed stream of really useful content material, primarily based in your shared pursuits.
As defined by TikTok:
“Shared Feed can assist two folks keep related by surfacing new content material tailor-made to each of their tastes, from sports activities to vacation winter actions and even their favourite style creators. Every day, family and friends members will discover a curated number of 15 movies of their non-public chat aligned with their pursuits.”
Sounds acquainted?
Yeah, it’s loads like Instagram’s “Mix” function, which it launched again in April, with the intention of enhancing connection and engagement, and aligning with sharing developments.
As a result of nowadays, most individuals share Reels with their mates through DM, and the concept of those new feed choices is that this can present a extra communal, shared variation of the identical factor, enabling shared discovery by curiosity matching inside the feed.
Although I’m unsure that individuals truly need that.
In truth, I’m fairly positive that curating content material to your mates as you scroll by your personal feed is the primary attract of this method, however each IG and TikTok are each clearly making an attempt to lean into developments, by constructing this in as a operate inside every app.
Alongside the identical line, TikTok’s additionally rolling out “Shared Collections,” which is able to allow family and friends to save lots of posts to a collaborative set.
“Whether or not it is content material from their favourite creators, inspiration for a house design undertaking, or a brand new ability they’re studying collectively, Shared Assortment makes it simple for folks to remain organized as they uncover and save on TikTok. As an illustration, if an individual discovers a festive gift-wrapping video and shares it with a pal on TikTok, they will then save the video and create a Shared Assortment to entry this video at any time.”
So, Pinterest boards, however collaborative ones, with TikTok movies because the Pins.
Yeah, neither of those additions is vastly authentic, however they do present extra choices to create shared experiences inside the app.
I’m simply unsure that they really align with how folks truly use the platform.
Lastly, TikTok’s additionally launching new greeting playing cards inside its messaging platform.
You’ll have the ability to choose a seasonal greeting card possibility, then ship it to mates within the app, with the playing cards opening to “a festive animation” of some form.
So one other connection function, which may add one other ingredient of curiosity for the vacations.
