Hey, bear in mind how again in 2023, the web briefly went loopy for that one girl who was streaming as an NPC, and performing robotic interactions for donations on TikTok live-streams?
Nicely, for one, she’s nonetheless doing it. But additionally, TikTok’s apparently making an attempt to encourage extra folks to attempt it out, possibly not by way of particular efficiency, however in encouraging viewer donations on TikTok Dwell by performing particular actions on request.
As you may see in this screenshot, posted by app researcher Jonah Manzano, TikTok’s now giving some reside streamers entry to “Viewer Needs,” which allows them to arrange performative responses that they’ll undertake on streams for particular donations.
So if a viewer sends a rose donation, the streamer on this instance would say hello on stream. You may set as much as six actions that you just’ll carry out on request, with a variety of further controls to handle such requests on reside.
You may also select from a variety of templated actions, when you’re unsure what to supply in return for particular presents.
So it’s just about precisely what NPC streamer PinkyDoll does, performing responsive gestures and actions based mostly on donations despatched to her broadcast.
And it really works for her. At one level, PinkyDoll was producing 1000’s per day by way of her streams, whereas she’s additionally now established model offers to enrich her direct streaming earnings.
So possibly it’s value offering easy prompts for donations, although it does appear to be it may veer into much less savory areas for some streamers.
I imply, TikTok has guidelines in opposition to body publicity and/or sexualized conduct, but it surely does permit for some grownup content material, by way of age restrictions. That doesn’t cowl performative materials, however TikTok will let some stage of dialogue and engagement round grownup subjects go when the content material is locked.
It appears probably that this selection will take a look at the boundaries of such, as creators search for extra methods to earn a living from their streams.
