As TikTok continues to struggle for its life within the U.S., the platform has at the moment outlined the financial advantages that it’s delivered for the nation, with expanded information exhibiting that TikTok publicity is related to over 28 million American jobs.
As per TikTok:
“At this time, Oxford Economics revealed a brand new report measuring the variety of jobs benefited by TikTok. During the last seven years, TikTok has grow to be an indispensable platform for companies all throughout the nation, with 7.5 million companies on the platform using greater than 28 million employees.”
In line with the Oxford report, greater than 3.1 million U.S. jobs now straight stem from TikTok, primarily based on individuals both creating content material for the platform, or managing TikTok accounts.
An additional 1.6 million employees straight profit from the app, with a complete of 4.7 million full-time roles straight tied to TikTok utilization.
The complete 28 million determine is predicated on the individuals “employed in companies which have TikTok enterprise accounts.” So these 28 million usually are not reliant on TikTok, as such, however they do, at the least in concept, glean some profit from the app, increasing TikTok’s general influence on the U.S. economic system.
TikTok has additional extrapolated this information into new, state-by-state abstract sheets, showcasing the advantages for particular U.S. areas.
The thought of that is that TikTok supporters can use the information as proof to press their native representatives on saving the app within the U.S.
Which is an strategy that TikTok has been utilizing for a while, in an effort to stress the U.S. authorities to desert its compelled sell-off plans.
Although that’s largely educational now, because the TikTok unload invoice was accepted final yr, and went into regulation as of January nineteenth, 2025. President Trump has granted a 75-day extension to rearrange a brand new deal for TikTok to be offered to a U.S. companion (which ends early subsequent month), however the regulation has already been handed, after being voted on by the Senate.
So I’m not likely positive how lobbying your native consultant will assist at this stage, however when you wished to know the broader influence of TikTok in your area’s economic system, now you could find out.
Although, actually, that is considerably skewed logic from TikTok, and a misdirection from the true considerations which have prompted U.S. officers to implement a sell-off of the app.
As famous, for years now, TikTok has sought to pitch Individuals on the advantages of the app, regardless of this side by no means being in query, and by no means being a part of the priority surrounding the platform.
The precise concern is that TikTok is probably getting used to assemble information on U.S. residents, and sharing that with a overseas adversary (in China), and/or TikTok is disseminating pro-China materials to a major chunk of the American inhabitants.
We don’t know which is extra urgent, as cybersecurity officers have stored their briefings on the app prime secret. However one thing alongside these traces prompted elected representatives, in each the Home and the Senate, the vote for a ban of TikTok, by a cumulative 431 to 83 rely.
So it wasn’t shut, the overwhelming majority of U.S. officers have been spooked sufficient by these closed door briefings to approve the TikTok unload invoice, by an enormous margin.
And that has zero to do with how a lot the app contributes to the U.S. economic system.
As such, I’m unsure what the intention of this new report is, however it does appear as if TikTok believes that it might probably nonetheless affect already settled U.S. coverage, and alter its destiny.
Which it might probably’t. I imply, actually, it in all probability solely must ship this report back to Trump straight, who could also be extra enticed to struggle for the app by all of the greenback indicators.
However outdoors of Trump, of these together with his ear, it doesn’t actually matter what anyone else thinks at this stage.
You possibly can learn the total Oxford Economics TikTok report right here.
