TKO Group’s WWE mentioned its flagship Wrestlemania occasion final weekend set data throughout the board, with viewership on Peacock rising 114%.
The forty first version of the annual showcase was held April 19 and 20 at Allegiant Stadium in Las Vegas.
The quantity of viewing time was not disclosed, but it surely greater than doubled from the 1.3 billion stay minutes reported in 2024. Peacock ended 2024 with 36 million subscribers, in line with its company dad and mom, Comcast and NBCUniversal.
The present U.S. rights deal between the WWE and Peacock is in its last phases. In 2021, Peacock acquired the wrestling circuit’s streaming rights, together with for premium stay occasions like Wrestlemania, in a 5-year settlement value about $1 billion.
Gate attendance for Wrestlemania 41 additionally set a report, the WWE mentioned, with 124,693 followers at each nights. Merchandise gross sales, that are dealt with through a partnership with Fanatics, rose 45% onsite and e-commerce income jumped 86%, each new excessive marks.
The 2-day occasion additionally racked up 1.1 billion views on social media, and the WWE’s YouTube channel had its most-viewed day on Sunday.
Within the climactic bout of Wrestlemania on Easter evening, John Cena defeated Cody Rhodes for the WWE championship. Seth Rollins gained the “triple risk match,” which additionally featured Roman Reigns and CM Punk, Iyo Sky retained the ladies’s world championship.
On the company entrance, the two-day Las Vegas extravaganza adopted a sequence of company maneuvers for the Ari Emanuel-run TKO Group. Final month, Emanuel’s longtime agency, Endeavor, was taken personal by Silver Lake. The transaction ended a four-year run for Endeavor as a publicly traded firm. Some belongings previously managed by Endeavor have additionally shifted over to TKO Group in latest months.
TKO President Mark Shapiro addressed the state of WWE’s relationship with Peacock and NBCU in an look final month at a convention hosted by Wall Road agency Morgan Stanley.
“That deal comes up early to mid-part of 2026,” he mentioned. “Our conversations on our renewal begin comparatively quickly. In talking with all of the powers at be at Comcast, they’re eager to resume and we’re excited to have these conversations. And by the best way, Peacock has been a loopy good accomplice, we’ve been an enormous driver of that platform – each when it comes to acquisition and retention – and they’re making it a precedence, so we’re eager to resume with them.”
