LONDON — Zara is kicking off its 50th anniversary with a redesign of its first retailer in A Coruña, Spain, and a star-studded movie by Steven Meisel, each of which mix fashion and a way of historical past.
On Friday, Zara will swing the highlight on the shop that spawned a retail empire when it opened on the identical day in 1975.
The shop, on Calle Juan Flórez, has undergone a makeover courtesy of Zara’s in-house architects and design staff. They’ve introduced town’s elegant architectural options in, and reworked it into an experiential house.
The shop’s opening 50 years in the past was a pivotal second for Amancio Ortega’s firm, Confecciones GOA, which had been making womenswear since 1963.
That Zara, which sells womenswear and has been buying and selling consistently since 1975, can be the primary of greater than 2,000 shops and the launchpad for what’s now a 28-billion-euro model.
The brand new shopfit on the A Coruña retailer, impressed by town’s well-known “galerías,” or glassed-in balconies.
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Zara’s in-house groups labored for greater than a 12 months on the A Coruña unit, which spans 3,780 sq. toes and has two entrances. The store additionally incorporates a Zacaffè, an idea that started rolling out late final 12 months.
Inside, there are style books, magazines and limited-edition items and objects made to commemorate 50 years of the Zara model. Amongst them is a T-shirt with the names of the 50 fashions who function in an anniversary movie shot by Steven Meisel.
Additionally on sale is a limited-edition assortment of clothes from the Meisel movie, greater than 100 items that channel the classicism of tuxedo dressing, with lace, satin, cutout and mesh particulars. The palette is black with dashes of white, and the gathering consists of attire, leather-based pants, fits, footwear and equipment.
The refreshed retailer design additionally features a large scroll-like show that charts the historical past of Zara and an interactive digital display with a map the place guests can take a detailed take a look at the model’s worldwide enlargement over the previous 5 a long time.
In distinction to the huge Zara flagships in main cities all over the world, there’s a neighborhood really feel to the A Coruña retailer, with interiors made to imitate a stroll by the streets and across the marina of the port metropolis, which constructed its wealth on fishing, petroleum refining — and clothes.
The Zacaffè within the newly redesigned Zara retailer in A Coruña.
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A Coruña’s distinctive “galerías,” or glassed-in balconies, on town’s seafront buildings are the main target of the design. The white balconies, with their lattice designs, have been meant to let within the solar and hold out the rain. Most of them have been constructed within the late 19th century.
The general really feel of the shop is heat, with rustic oak flooring and Galician granite particulars. There are benches close to the home windows so that folks can sit, have a espresso from Zacaffè, and watch town go by.
As reported, the Zacaffè idea was created by Ramdane Touhami, proprietor of the design company Artwork Recherche Industrie. Touhami designs the café interiors to mirror every Zara locale, and has created glasses and cups with a flowery retro script and a protracted, cartoonish arm pouring a silver pot of espresso.
The A Coruña shopfit, which is able to stay till the tip of the 12 months, is being unveiled inside hours of Meisel’s anniversary movie that includes 50 high fashions.
The thought got here from Ortega’s daughter and Inditex non-executive chair Marta Ortega Pérez, a longtime pal of the American photographer.
A behind-the-scenes shot from Meisel’s movie, with Carolyn Murphy, Adriana Lima and Imaan Hammam.
“Creativity is the guts of Zara — it’s the attribute that defines us. This unimaginable movie by Steven Meisel is an expression of artistic freedom and the magic we all the time need to create,” stated Ortega Pérez.
She stated the fashions aren’t solely identified for his or her magnificence “but additionally for his or her characters, individuality and energy. This marketing campaign is a testomony to the whole lot the groups at Zara have created over the previous 5 a long time, honoring their enthusiasm, expertise and boundless creativity.”
The movie exhibits the fashions, styled by Karl Templer, singing Donna Summer time’s 1977 hit “I Really feel Love.”
The forged cuts throughout generations and geographies and consists of Marisa Berenson, Twiggy, Penelope Tree, Joan Smalls, Naomi Campbell, Paulina Porizkova, Alek Wek, Amber Valletta, Candice Swanepoel, Carla Bruni, Carolyn Murphy, Christy Turlington, Cindy Crawford, Doutzen Kroes, Edie Campbell, Eva Herzigova, Linda Evangelista, Karlie Kloss and Lina Zhang.
The limited-edition Zara T-shirt with the names of the 50 fashions within the Steven Meisel movie.
Longtime Meisel collaborators labored on the shoot, together with Pat McGrath, who did the make-up, and Guido Palau, who was in command of hair. Artwork course was by Jason Duzansky, with casting by Piergiorgio Del Moro.
The look guide for the 100-piece anniversary assortment was photographed by Ned Rogers and fashions embody Imaan Hammam, Rosalieke Fuchs, Natasha Poly, Mariacarla Boscono, and Sascha Rajasalu.
