2026 Social Media Benchmarks [Infographic]

Seeking to get a greater deal with in your social media efficiency, and what you possibly can count on to see out of your social advertising and promotion efforts?

This can assist. The workforce from Socialinsider lately revealed their newest social media advertising benchmarks report, which seems to be at common efficiency stats based mostly on 70 million whole posts throughout TikTok, Instagram, Fb, and X.

The full report seems to be at engagement charges per publish, impressions, likes, feedback and shares, in addition to posting frequency benchmarks for every app.

That gives some comparative context round what you possibly can count on to see in every, based mostly on the newest tendencies. And whereas reviews like this are influenced by the particular profiles analyzed, and the content material of every publish, it may enable you higher contextualize your efficiency, and set extra reasonable benchmarks to your course of.

The important thing notes from Socialinsider’s 2026 report are:

• TikTok’s engagement fee is 3.70%, up 49% YoY
• Instagram’s engagement fee is 0.48%, staying nearly flat in 2025
• Fb averaged 0.15% engagement, dipping in early 2025 and declining regularly afterward
• Common feedback per publish fell on TikTok (24%) and Instagram (16%), suggesting a shift towards extra passive engagement
• Manufacturers publish a median of 5 posts per week on Instagram and TikTok

Some useful notes, which can offer you a greater concept of what to anticipate out of your publish efficiency this yr.