Coach has turned its gaze to its footwear for the model’s newest marketing campaign.
Referred to as “Not Only for Strolling,” the marketing campaign showcases the lately launched Soho Sneaker and encompasses a solid that features singer and rapper Audrey Nuna, mannequin Giovanna Ramos, faculty basketball participant Tahaad Pettiford, WNBA participant Satou Sabally and NASCAR driver Toni Breidinger. They had been chosen for his or her affinity with sneaker tradition, their fascinating tales and their distinct private type, Coach mentioned.
The marketing campaign, which was directed by Colin Tilley, exhibits the numerous conditions during which the sneaker might be worn. In a movie tied to the marketing campaign, Nuna makes use of the Soho Sneaker to prop open a door for associates, Pettiford spins the shoe on his finger like a basketball, and Breidinger makes use of it to carry her telephone as she listens in on a race. The identical playful spirit was created by nonetheless photos photographed by Chris Maggio.
A glance from the brand new Coach marketing campaign.
Courtesy of Coach
“With the launch of our Coach Soho sneaker, we needed to inform a unique form of story. Not about hype. Not about standing. Not about amassing. However about actual life — and what shoppers need from a sneaker right now. Fashion that adapts to the numerous expressions of who they’re,” mentioned Joon Silverstein, chief advertising and marketing officer for Coach. “We introduced this concept to life with a marketing campaign that includes an incredible solid of expertise who’re every shaping tradition in their very own manner on the intersection of sport, music and style.”
The Soho Sneaker debuted on the model’s spring 2025 runway present and is impressed by the cross-training sneakers of the late ‘80s and early ‘90s.
