For social media practitioners, efficient influencer advertising and marketing isn’t nearly figuring out fashionable Irish creators. It’s additionally about discovering native influencers who suit your model and respect cultural nuances. That’s the way you construct partnerships that really feel real and ship ROI.
Discover 20 Irish creators who drive outcomes, together with methods that will help you discover influencers who’ll supercharge your model.
The rise of influencer advertising and marketing in Eire
Extra folks in Eire are utilizing social media than ever. Actually, DataReportal’s Digital 2025: Eire report reveals that 77.8% of Eire’s inhabitants makes use of social media, with 100,000 new customers becoming a member of within the final 12 months. The variety of networks Irish customers interact with jumped 5.9% since 2024, highlighting social media’s rising function in each day life.
However what are Irish folks doing on social? DataReportal discovered that 29.2% use social media for inspiration on what to do, whereas 27.6% comply with influencers or different specialists immediately. Whether or not customers deliberately comply with creators they belief or uncover their content material whereas trying to find concepts, influencers are shaping tastes, tendencies and concepts.
This mixture of acutely aware belief and unintended discovery means influencers don’t simply encourage. Additionally they have an effect on buying selections, and types are taking discover. DataReportal notes that year-on-year influencer advert spending in Eire rose 11.6% as firms strengthen these relationships and drive ROI.
Sprout Social’s 2025 State of Influencer Advertising and marketing Report echoes this pattern globally, displaying 86% of social customers make a minimum of one influencer-inspired buy per 12 months.
Briefly, Irish audiences aren’t simply spending extra time on-line. They’re utilizing social media to discover, join and purchase, and influencers are on the coronary heart of that shift.
The place Irish audiences interact most with influencers
Irish audiences are extremely energetic on social media platforms, however the place they spend time varies by technology and intent. Realizing the place your Irish target market scrolls makes it simpler to select the appropriate networks and tailor content material to them with out spreading your funds too skinny.
Right here’s the place totally different Irish person teams congregate on-line:
Platform preferences in Eire
TikTok leads in discovery, particularly amongst youthful audiences. DataReportal’s Eire report reveals that 18–24-year-olds make up the biggest slice of TikTok’s focused advert viewers in Eire. TikTok‘s focused advert attain can be rising amongst 25–34-year-olds, displaying the community isn’t only for the youngest teams anymore.
For Gen Z particularly, TikTok is now a spot to attach with influencers. Sprout’s 2025 State of Influencer Advertising and marketing Report reveals 27% of Gen Z work together with creators on the app, making it superb for concentrating on this age group.
Regardless of TikTok’s development for discovery, Instagram stays the dominant social community for way of life content material. DataReportal reveals Instagram has a barely older Irish viewers than TikTok, with a female-led base. Girls aged 25–34 type the only largest advert viewers at 14.5%, adopted by males of the identical age at 12.9%.
In the meantime, Fb and YouTube nonetheless entice midlife audiences. In response to DataReportal, Fb’s largest group is 35–44-year-olds, whereas YouTube attracts sturdy engagement from these aged 35–54. This makes the 2 networks superb for family-focused, monetary or group campaigns.
For practitioners, the takeaway is evident:
- TikTok dominates discovery amongst Gen Z
- Instagram builds way of life credibility with Millennials
- Fb and YouTube maintain longer-form engagement for midlife audiences
However community is just half the battle. The content material format you utilize is what really drives conversion.
Content material codecs that drive engagement in Eire
With regards to staying on high of social tendencies, the 2025 Sprout Social Index™ reveals folks favor video-forward networks. Greater than half (54%) flip to Instagram, 45% to Fb and 38% to TikTok. TikTok’s short-form video format, mixed with Meta’s affirmation that Reels ship the very best engagement, proves video isn’t simply fashionable. It’s what drives outcomes.
Creators comply with the identical pattern. Realizing brief clips carry out greatest, influencers now give attention to 15–30 second movies, based on Sprout’s 2025 State of Influencer Advertising and marketing Report.
And it’s working. In response to the Index, 35% of social customers say they make impulse purchases from social posts a number of instances a 12 months. Moreover, the 2025 State of Influencer Advertising and marketing Report reveals that just about half of social customers purchase on social networks month-to-month as a result of an influencer impressed them. With networks and creators each confirming that video drives engagement, brief movies ought to take precedence.
However don’t write off longer movies solely, as they nonetheless have an effect on the appropriate networks. Actually, Sprout Social’s 2024 Social Media Content material Technique Report reveals greater than half of YouTube customers interact most with content material over 60 seconds lengthy.
Static content material additionally holds worth. The 2025 State of Influencer Advertising and marketing Report discovered that 48% of influencers nonetheless create static posts, with originality driving their effectiveness. The Index confirms originality stays a high consider model enchantment.
Irish style influencers
Eire’s style influencer scene is flourishing, and native creators who combine fashion, character and relatability drive that group.
From TikTok style influencers to Instagram fashion bloggers, these Irish content material creators flip on a regular basis Galway strolls and Dublin espresso runs into Paris Style Week-esque trendsetting moments:
1. Sophie Murray (@sophie_murraayy)
- Instagram: 417k followers
- TikTok: 411.7k followers
- YouTube: 88.1k subscribers
(Supply: Instagram)
Sophie Murray shares a vibrant mixture of outfit inspiration, household life and wonder routines, all styled together with her signature playful tone. Her content material spans seasonal staples, wardrobe roundups and Get Prepared With Me (GRWM) movies, and he or she typically tags the manufacturers behind her appears to be like so you possibly can store the merchandise.
2. Terrie McEvoy Fitzpatrick (@terriemcevoy)
- Instagram: 385k followers
- TikTok: 67k followers
- YouTube: 5.03k subscribers
(Supply: Instagram)
Terrie McEvoy blends style, motherhood and way of life content material so her feed strikes seamlessly between GRWM clips, hair-care tutorials, occasion outfits and behind-the-scenes household life. Polished but endearing, her content material resonates with followers drawn to sophistication and authenticity.
3. Charleen Murphy (@charleenmurphy)
- Instagram: 337k followers
- TikTok: 321.1k followers
- YouTube: 25.8k subscribers
(Supply: Instagram)
Charleen Murphy is a high Irish style and wonder creator who effortlessly blends vacation appears to be like, occasion outfits and seasonal styling movies. Her GRWMs showcase make-up, skincare and hair tutorials, and he or she provides outfit tags that make her posts shoppable.
4. Naomi Clarke (@the_style_fairy)
- Instagram: 229k followers
- Fb: 134k followers
(Supply: Instagram)
Naomi Clarke, founding father of @nomi.eire, shares her life as a mum of three and style entrepreneur. Her content material options outfit breakdowns, styling suggestions and occasion updates. Relatable, participating and community-driven, she represents the intersection of Irish entrepreneurship and accessible fashion.
Irish magnificence influencers
Magnificence influencers in Eire mix Irish magnificence, creative experience and on a regular basis relatability.
You’ll see a broad mixture of make-up tutorials, skincare suggestions, self-care rituals and product critiques throughout Instagram, TikTok and past:
5. Pippa O’Connor Ormond (@pipsy_pie)
- Instagram: 458k followers
- Fb: 276k followers
- TikTok: 13.5k followers
(Supply: Instagram)
Pippa O’Connor Ormond is a cornerstone of the Irish magnificence and way of life area, mixing make-up tutorials and GRWM content material with updates about her personal model, @pocobeautyofficial. Her posts vary from vacation skincare tricks to household life and self-tanning hacks.
6. Jodie Matthews (Lawson-Wooden) (@jodiewood_)
- Instagram: 151k followers
(Supply: Instagram)
Jodie Matthews brings a sublime, editorial-style method to magnificence and style. Her feed options favorite appears to be like, make-up product critiques and skincare routines, all shared with a give attention to luxurious and ease.
7. Chelsey Harrington (@sincerely_chelsey)
- Instagram: 47.1k followers
- TikTok: 33.4k followers
- Fb: 13k followers
(Supply: Instagram)
Chelsey Harrington brings heat and realism to the Irish magnificence influencer world. A mum of two, Chelsey provides reasonably priced make-up finds, mini magnificence vlogs and tutorials on the whole lot from laser hair removing to nail care. Her content material strikes the proper stability between household life and relatable, budget-friendly magnificence.
Irish foods and drinks influencers
Irish meals influencers carry custom, creativity and on a regular basis practicality to their content material.
Masking the whole lot from home-cooked recipes and family-friendly meals to native substances and budget-friendly meals hacks, they form how audiences cook dinner, eat and share:
8. Donal Skehan (@donalskehan)
- YouTube: 1.04M subscribers
- Instagram: 667k followers
- TikTok: 244.5k followers
(Supply: YouTube)
Donal Skehan is one in all Eire’s most recognisable meals influencers, well-known for his easygoing cooking fashion and interesting video recipes. A TV host, producer and cookbook creator, Donal creates content material like step-by-step recipes, cooking tutorials and meals critiques. He additionally gives glimpses into his inventive initiatives and private life.
9. Lili Forberg (@liliforberg)
- Instagram: 546k followers
- TikTok: 168.8k followers
- YouTube: 2.35k subscribers
(Supply: Instagram)
Lili Forberg brings Irish household vibes and creativity to the Irish meals content material creation scene. Her “Fakeaways” recipes, the place she reveals followers how you can recreate takeaway favourites at house, are extremely fashionable, and he or she additionally shares household meals, breakfast concepts and travel-inspired dishes.
10. Ciara Turley (@thetummyfairy)
- Instagram: 225k followers
- TikTok: 33.1k followers
- Fb: 8.1k followers
(Supply: Instagram)
Ciara Turley, aka The Tummy Fairy, combines wholesome consuming, household cooking and wellness in her content material. As a self-taught cook dinner with a ardour for gluten-free and whole-food recipes, she shares natural teas, lunchbox favourites, air fryer meals and cost-saving kitchen hacks.
Irish comedy influencers
The Irish comedy influencer scene combines sharp wit and social commentary, with creators turning on a regular basis life into laugh-out-loud moments.
From TikTok sketches to YouTube skits and Instagram Reels, these Irish content material creators use humour to seize the quirks of Irish tradition and join with audiences at house and overseas:
11. Foil Arms and Hog (@foilarmsandhog)
- YouTube: 1.19M subscribers
- TikTok: 708.1k followers
- Instagram: 680k followers
(Supply: YouTube)
Foil Arms and Hog are one in all Eire’s best-known comedy acts, well-known for intelligent sketches that flip on a regular basis moments into brilliantly absurd humour. Their content material ranges from wordplay-driven skits to relatable Irish situations about work, household and tradition. Alongside their on-line sketches, they share tour updates and live-show highlights to maintain followers engaged each on and offline.
12. The two Johnnies (@the2johnnies)
- Instagram: 563k followers
- TikTok: 483.7k followers
- YouTube: 159k subscribers
(Supply: Instagram)
The two Johnnies are an Irish comedy duo who publish high-energy sketches and podcasts that lean into rural Irish life with a playful twist. On social, they share quick-fire humour clips, behind-the-scenes banter, local-culture references, stay present highlights and brief sketch movies that spark laughs and group connection.
13. Kayleigh Trappe (@kayleigh_trappe)
- Instagram: 359k followers
- TikTok: 200.6k followers
(Supply: TikTok)
Kayleigh Trappe is a comic and digital creator reshaping on-line humour together with her viral lip-synced comedy. Her social content material is constructed solely on digital creativity, mixing pitch-perfect lip-syncing with commentary on native Irish nuances and on a regular basis life, providing audiences a mixture of sharp, unique and domestically genuine humour rooted in her efficiency.
Irish journey and way of life influencers
The Irish journey and way of life influencer group captures the guts of contemporary Eire by way of genuine storytelling and visible creativity.
These Irish content material creators share the whole lot from hidden journey gems and weekend getaways to each day routines and private reflections:
14. Janet Newenham (@janetnewenham)
- TikTok: 185.6k followers
- YouTube: 169k subscribers
- Instagram: 160k followers
(Supply: YouTube)
Janet Newenham is a Dublin-based journey creator who showcases genuine Irish and world adventures by way of an area lens. Her content material highlights Eire’s coastlines, hidden villages, scenic roads and rural experiences, alongside vlogs from locations like Bali and Vietnam.
15. Niamh Flynn (@niamhxtravels)
- Instagram: 82.6k followers
(Supply: Instagram)
Because the founding father of Irish Journey Gang and a creator who makes use of outdoor-first journey storytelling, Niamh Flynn focuses on climbing in tucked-away Irish places. She engages her viewers by way of immersive nature journeys and native meals experiences.
16. Dev Skehan (@dev_skehan)
- Instagram: 64k followers
- TikTok: 44.1k followers
(Supply: Instagram)
Dev Skehan is a Dublin-based journey and way of life influencer who posts an brisk mixture of journey, fashion and self-discovery content material. Her socials function Irish staycations, weekend getaways and metropolis explorations paired with motivational storytelling.
Rising and micro-influencers from Eire
Eire’s micro-influencers are constructing sturdy communities by way of local-first, down-to-earth content material.
Listed below are rising creators who share actual glimpses into their lives, whether or not in style, sport or household:
17. Olivia Spuds (@olivia.spuds)
- Instagram: 21.7k followers
- TikTok: 18.5k followers
(Supply: Instagram)
Olivia Spuds is a rising Irish micro-influencer who’s well-known for her “mini mic” vox-pop fashion movies in on a regular basis Dublin areas. Her content material captures native Irish tradition, from nook outlets to DART stations, by way of a playful lens.
18. Aisling O’Reilly (@ashoreilly_)
- Instagram: 21.4k followers
(Supply: Instagram)
Aisling O’Reilly is an Irish sports activities broadcaster and former soccer and camogie participant who gained Silver Sports activities Broadcaster of the Yr in each 2023 and 2024. Her social feed options behind-the-scenes media work, athletic commentary and inspiration for ladies in sports activities, rooted in Irish sporting tradition and private expertise.
19. Elaine Porter (@elainecporter)
- Instagram: 21k followers
- TikTok: 16k followers
(Supply: Instagram)
Elaine Porter is an Irish way of life influencer and mom whose social content material captures the enjoyment and juggle of contemporary household life. Her feed options parenting moments, house styling and on a regular basis snapshots of Irish tradition.
20. Melissa Tyndall (@melissajtyndall)
- Instagram: 17.6k followers
- TikTok: 14.4k followers
(Supply: Instagram)
Melissa Tyndall is a Dublin-based way of life creator whose feed blends household life, style moments and wonder exploration. Her content material options her and her daughter’s outfits, together with GRWM movies and wonder suggestions for fashionable dad and mom who’re eager on on a regular basis fashion and authenticity.
Methods to consider and select the appropriate Irish influencers
The perfect influencer advertising and marketing campaigns in Eire come from creators whose audiences match model targets, not simply these with the most important numbers.
Right here’s how you can choose Irish influencers who resonate most along with your model:
What issues greater than follower rely
Since not each follower is energetic or related, a excessive follower rely doesn’t assure outcomes. Many giant accounts entice passive audiences who scroll previous branded posts with out participating.
When vetting Irish content material creators, give attention to measurable high quality. Have a look at elements like:
- Engagement fee: Likes, feedback and shares per publish reveal a creator’s true affect. Smaller creators typically expertise larger engagement as a result of their communities are tighter-knit, which fosters larger belief and results in higher conversion charges.
- Content material match: A creator’s tone, fashion and posting habits present whether or not they naturally align along with your model. When an influencer’s typical content material, values and voice already match your message, their viewers is much extra more likely to reply positively.
- Platform energy: Each community has its personal strengths. The hot button is matching them to your targets. For instance, TikTok is right for locating new creators and merchandise, whereas Instagram is healthier for connecting with trusted voices and identified manufacturers. Aligning with these patterns ensures your campaigns attain the appropriate folks with the appropriate mindset.
Indicators of actual engagement and viewers alignment
True affect is about connection, not clicks. When assessing Irish influencers, take into account how effectively they domesticate a group that actively engages with their content material. Followers who join personally with influencers usually tend to belief, share and act on suggestions.
To grasp actual connection, dig deeper than floor metrics resembling likes and follows by specializing in high-quality engagement, together with:
- Remark high quality: Actual conversations, not repetitive emojis or generic reward, point out an engaged viewers.
- Shares and saves: Individuals sharing and saving posts present they’re getting real worth from the content material.
- Viewers demographics: The demographic make-up of an influencer’s viewers reveals whether or not their attain aligns along with your model targets since age, location and pursuits all form how messages land. For instance, a creator fashionable with Dublin Gen Z audiences engages in a different way than one adopted by Cork dad and mom or professionals.
- Progress patterns: Regular, natural follower development often means audiences are discovering the creator naturally by way of content material they take pleasure in, not by way of giveaways or bots. This means extra sustainable affect and constant engagement over time.
These insights present that affect requires connection, relevance and alignment along with your model. Specializing in these elements helps you discover Irish creators who interact their audiences and drive outcomes.
Methods to use Sprout Influencer Advertising and marketing to shortlist creators
Discovering the appropriate Irish influencers shouldn’t really feel taxing. As an alternative of manually trawling creators, Sprout Influencer Advertising and marketing (previously Tagger) lets you filter, consider and shortlist creators based mostly on actual efficiency information.
Filters assist slim outcomes by location, viewers demographics, engagement fee and content material class, making it simple to floor Irish creators whose audiences align along with your marketing campaign targets. While you filter by the matters that influencers discuss, their content material area of interest and the networks they publish on, you’ll discover those that naturally suit your model’s id.
Along with your shortlist in hand, organise potential influencers immediately inside your marketing campaign planning dashboard. Then monitor outreach, handle deliverables and generate detailed efficiency and ROI studies in a single place.
In the end, Sprout’s Influencer Advertising and marketing Platform helps you progress from guide analysis to a scalable, data-driven influencer technique, guaranteeing your subsequent Irish marketing campaign depends on perception, not intuition.
Methods to collaborate with Irish influencers
Working with Irish influencers requires cultural fluency and real collaboration. Essentially the most profitable model offers really feel like actual partnerships the place each events perceive one another’s backgrounds, nuances and targets.
Right here’s how you can transient, empower and handle Irish creators successfully so your partnerships are mutually useful:
Align your transient with Irish cultural context
Irish audiences reply greatest to content material that feels actual, relatable and rooted in native life. Meaning utilizing tone and humour that match the creator’s personal voice, not forcing company phrasing or slogans.
Whereas briefing your creators is essential, keep in mind to go away room for Irish colloquialisms, wit, regional references and local-style storytelling. Irish creators thrive after they interpret concepts by way of their very own character and cultural lens.
Empower creators to inform their very own tales
Essentially the most participating influencer campaigns in Eire occur when manufacturers hand creators the mic.
Whether or not they contain masking native occasions, creating UGC-style product demos or sharing private tales about utilizing a product daily, these moments should really feel real. One of the best ways to do that is to permit your creators to be themselves and showcase what issues to them.
In response to Sprout’s 2025 State of Influencer Advertising and marketing Report, 65% of creators “want they may very well be introduced into inventive or product improvement conversations with manufacturers sooner to assist inform technique, slightly than following a inflexible transient.” They’ve constructed their audiences by figuring out what resonates, so there’s worth in trusting them to do the identical in your model.
Use Sprout to streamline marketing campaign approvals
Even essentially the most inventive partnerships want construction. Clear approval workflows present the framework to maintain campaigns on monitor.
Instruments like Sprout Influencer Advertising and marketing allow you to handle each stage of collaboration, from briefing and content material uploads to assessment, approval and reporting, all inside one shared workspace. The platform allows you to assign approvers, depart time-stamped suggestions and monitor model historical past so nothing slips by way of the cracks.
When you approve the content material, the system shops and organises belongings for straightforward entry throughout and after the marketing campaign. This retains suggestions loops brief, approvals clear and creators centered on producing nice work whereas your group maintains full visibility and management.
Measure the influence of Irish influencer partnerships
To show ROI, Irish influencer campaigns depend on extra than simply attain stats. They require measurable enterprise outcomes. Should you want a number of tips on what to trace, Sprout’s information to influencer advertising and marketing metrics reveals how you can monitor influence throughout the funnel and strengthen your case for future funding.
Listed below are a number of suggestions that will help you get began:
Observe influencer efficiency with UTM and pixel information
To get actual worth from influencer partnerships, transcend self-importance metrics. UTM parameters and pixel monitoring present which creators and posts really drive visitors, sign-ups or gross sales, serving to join engagement to measurable ROI.
Sprout’s Premium Analytics (a paid add-on) brings that information collectively in a single dashboard to match creator efficiency aspect by aspect. This makes it simple to identify high converters and refine future collaborations based mostly on proof, not assumptions.
Outline KPIs your management will care about
Earlier than you measure influencer success, outline what you’re attempting to realize. Clear targets focus reporting and show the true enterprise influence of each marketing campaign.
Right here’s how you can match metrics to your targets:
- Attain for consciousness: Observe impressions, follower development and views to see how successfully influencers increase your model’s visibility.
- Engagement for credibility: Measure likes, feedback and shares to grasp how deeply audiences join with each the creator and your model.
- Conversions for ROI: Use tracked hyperlinks, UTMs or low cost codes to tie influencer content material on to gross sales, sign-ups or leads.
Clear KPIs translate influencer success into enterprise phrases, displaying leaders that campaigns drive development, not simply visibility.
Deliver Irish influencer campaigns to life with technique, not guesswork
The perfect influencer advertising and marketing technique in Eire makes use of perception, planning and high-quality influencer advertising and marketing platforms to construct significant creator partnerships, attain the appropriate audiences and switch engagement into outcomes.
Sprout Influencer Advertising and marketing streamlines the method. It lets you discover creators who really suit your model, handle collaborations seamlessly and measure outcomes that reveal actual enterprise worth.
Able to construct partnerships that final? E book a demo as we speak to see how Sprout’s Influencer Advertising and marketing Platform helps you uncover Irish creators and measure the influence of their work.
