NBCUniversal Leisure & Studios entered a brand new multi-year artistic partnership with Snoop Dogg, and his Loss of life Row Footage manufacturing firm.
The deal reps a serious enlargement between the leisure conglom and the Hip Hop branded artist throughout movie, tv, sports activities leisure, and streaming.
Loss of life Row Data is now increasing with Loss of life Row Footage with a brand new period of revolutionary onscreen storytelling within the works. Loss of life Row Image’s upcoming slate of tasks consists of the Snoop Dogg biopic about his rise to fame. That pic shall be written by Joe Robert Cole and produced by Snoop, Brian Grazer and Loss of life Row Footage President Sara Ramaker.
Past movie, Snoop will return to NBC’s four-time Emmy Award-winning musical competitors sequence The Voice this Fall, reclaiming his crimson chair for Season 28.
On high of that, Snoop will proceed to associate with NBCUniversal on cross-portfolio alternatives as his relationship with the Firm continues to deepen. He was a breakout star on NBC and Peacock’s protection of the 2024 Olympic Video games in Paris.
“Audiences all over the world love Snoop and join together with his unparalleled showmanship and artistry. These of us fortunate sufficient to be in his orbit additionally know his unbelievable enterprise acumen, endlessly artistic spirit and the unapologetic authenticity that he brings to each mission. There’s just one Snoop, and we’re so excited for him to hitch our unbelievable roster of artistic companions,” stated NBCUniversal Leisure & Studios Chairman Donna Langley.
Stated Snoop: “Not everybody has the braveness and imaginative and prescient to see what Loss of life Row Footage can carry to the desk, however Donna and the NBCUniversal group have all the time understood, which is why I’m proud to name NBCUniversal my new house. The Dogg has formally moved into the neighborhood, ya dig?”
Snoop Dogg is a multi-platinum rapper, singer, songwriter, actor, document producer, DJ, media character, businessman and icon. Over the course of his music profession, he has launched 21 studio albums, offered greater than 40 million albums worldwide, reached #1 numerous occasions on Billboard charts internationally and acquired 20 Grammy Award nominations. In 2025, he was acknowledged as one in all Time Journal’s 100 Most Influential Folks. He’s additionally a serial entrepreneur with endeavors in Internet 3.0, tech, leisure, life-style, world shopper manufacturers, meals/beverage and hashish industries.
Loss of life Row Footage’ employees additionally Kevyn Woods, Keifer Moore, and Torre Blake. The corporate shall be primarily based on the Common Studios Lot.
Snoop is represented by WME and Yorn, Levine, Barnes, Krintzman, Rubenstein, Kohner, Endlich & Gellman.
